The 180 Pulse
With thought-provoking articles covering varied domains, 180DC SRCC aims to create student leaders through a holistic learning experience.
Read to take a deep dive into looking at world issues from the eyes of a consultant.
BUSINESS AND FINANCE
The Art of Launching Products
A successful product launch is vital for introducing a new product and boosting a company’s brand image. It is crucial for creating buzz, attracting media, investors, and influencers, and boosting initial sales. The success of the event hinges on a captivating product presentation, tailored to engage and resonate with the audience.Discover the strategies and best practices that can turn a product launch into a memorable and impactful event, ensuring lasting success. Check out Samarth Aggarwal’s article as he delves into the intricacies of a product launch event and offers valuable insights into making it a success by drawing inspiration from past iconic product launch events.
Continuing failure of Ed-Tech
The Ed-Tech industry which gained immense popularity during the COVID-19 pandemic is now on the threshold of failure. From being a supplementary mode of education to a primary one during the pandemic days, the industry is now coming to terms with reality. Well known companies like Unacademy laid off 600 employees and Vedentu another 200. Despite the fact that most of these companies are well funded and have high valuations they have not been able to perform well. They are facing problems of low enrollment rates and numerous complaints from the existing customers. The question this poses is that Ed-Tech’s were simply a necessity during an unusual time in human history and with things back in order, the limitations of virtual learning are finally exposed.
Dive deeper into this article to analyse the trends and the reasons behind the rise and fall of Ed-Tech startups and if they do have a future in the Indian scenario.
Product Updates: Is Latest Really the Greatest?
Consumers often assume that the latest product iteration is superior, but this isn’t always the case. Businesses frequently use updates, sometimes minor, to renew interest and attract buyers. This “newer is better” assumption can lead to blind consumerism, pushing unnecessary purchases and creating overconsumption trends. Despite occasional disappointment, consumers maintain interest, assuming the next iteration will surpass predecessors. While updates can improve efficiency and satisfaction, misleading updates can exploit consumers’ trust, leading to inferior purchases and unnecessary expenses.
Check out T Himaja Reddy’s article as it navigates through the disruptive world of product updates and their impact on consumer rationality by analysing the example of Apple’s recent launch of iPhone 15.
SCIENCE AND TECHNOLOGY
The Rising role of AI and its Future Impact on the Consulting Industry
Since the pandemic took over our lives, the word at the top of our minds has been ‘uncertainy’. Jobs are being replaced and taken over by machines on a daily basis as a result of the rise of a technological world. AI has the potential to do the same for the next generation, and it has become a source of concern for both young and old professionals.
What will the future of consulting be in this situation? Can consultants be ‘replaced’? Read as Harishraj Srinivasan tries to figure out the road ahead for the consulting industry in the AI-driven world.
Quantum Computing
A problem that would otherwise take the world’s fastest computer Fugaku 600 million years to complete, was solved in a matter of 200 seconds. Solely through quantum computing. Taking the world of technology by storm, quantum computing is revolutionising sectors including healthcare, finance, banking and entertainment.
Read the latest article on 180 Pulse, wherein Gaurika Manchanda breaks down Quantum Computing bit-by-bit. The future is here, thanks to this technology.
Gaming Console Market And Its Road Ahead
Gaming consoles contribute a huge proportion of revenue in the gaming industry, with Sony and Microsoft being the dominant players. Being a volatile industry, it has to face several challenges and has to adapt to the current trends, while simultaneously working towards innovation and technological advancements as they are the market drivers.
PlayStation by Sony or Xbox by Microsoft? This exhilarating article on “Gaming Console Market and it’s Road Ahead” by Keshav Garg gives a wider view about gaming consoles, the current competitors and what the future holds for them.
ECONOMIC AND PUBLIC POLICY
The Gig Economy: A Disruption or a Revolution?
The gig economy is transforming the labor landscape with its emphasis on short-term contracts and freelance work. This insightful article traces the evolution of gig work, from its historical roots to its current digital incarnation through platforms like Uber. It examines the benefits of flexibility and independence, alongside the challenges of job security and worker protections. This analysis provides a comprehensive look at how the gig economy is reshaping both the workforce and the broader economic environment.
Check out Shereen Bindroo’s detailed exploration of the gig economy and its far-reaching implications.
The Future of the Global Reserve Currency: Is the Dollar’s Reign on the Brink?
For decades, whispers of a ‘currency multipolarity’ echoed in academic circles, suggesting the dethronement of the US dollar as the world’s reserve currency. However, the past few years have shown these predictions to be just that – predictions. While challengers may emerge, the US dollar continues to reign supreme, backed by a robust economy, deep financial markets, and the stability of democratic institutions. Check out Aashi Sharda’s article as she delves into the historical and economic factors that solidify the dollar’s dominance and what the future of global reserve currency looks like.
Game Theory in Everyday Life: Decisions, Strategies, and the Prisoner’s Dilemma
In the captivating realm where life’s choices intertwine with economic principles, exploring the pervasive presence of game theory in our daily lives becomes imperative.This riveting article disentangles the intricate threads woven by game theory into the fabric of our existence. From interpersonal bonds to high-stake corporate manoeuvres, the principles of rational choice and interconnected decisions are laid bare with meticulous precision. Brace yourself for an expedition that unveils the hidden complexities lurking beneath seemingly mundane choices, as game theory’s veil is lifted to reveal its profound influence on our lives.
Unravel the nuances by immersing yourself in the complete narrative, where insights challenge conventional wisdom and illuminate a path towards more thoughtful and effective decision-making in our strategic dance called life.
Read Shreya Jain’s article as she explores the intricacies of game theory in her 180 Pulse article.
Philosophy and Psychology
Psychology in Market
It has been a belief that rational people make rational decisions. This belief system has generated an entire rational choice theory, which says that people employ logical calculations to make sensible decisions and obtain outcomes that are in line with their own goals. This concept has also been the main assumption in most of the economics that we study. But do you think that people make rational decisions every time? Delve deeper and analyse the biases that affect your decisions even without you noticing them.
Mass Psychology and the Stock Market
We often hear Warren Buffet’s words “Be fearful when others are greedy, and greedy when others are fearful.” But does this actually translate into action?
The herding behaviour in finance is broadly defined as an investor’s imitation of the actions of others rather than their own analysis. The fear of missing out on a profitable investment idea is often the driving force behind herd instinct. This behaviour of investors represents a major cause of speculative bubbles and leads to deviations of the stocks prices from their fundamental value.
Head to 180 Pulse’s latest article – “Mass Psychology and the Stock Market” where Ryan Barua emphasises the importance of a proper in-depth analysis of the market and the respective stocks.
Psychology in Consulting
Usually when people hear the word ‘Consulting’, they think of complicated spreadsheets, decision making for business finance and coming up with corporate strategies to make a firm bigger and better.