The 180 Pulse

With thought-provoking articles covering varied domains, 180DC SRCC aims to create student leaders through a holistic learning experience.

Read to take a deep dive into looking at world issues from the eyes of a consultant.

 BUSINESS AND FINANCE

The Sneaker Game: Where Fashion Followed Function

The Sneaker Game: Where Fashion Followed Function

Long queues infront of the Apple store, which were a common occurrence after the launch of a new iPhone have metamorphosed into long queues infront of the Nike store after a new Jordan ‘drop’.

The sneaker market in India grew explosively in less than half an decade, making a new segment of individuals known as ‘sneaker heads’ more than just a niche market. As sneakers gained popularity, Indian retailers and resellers took to themselves to cater to the massive demand and so came a wave of boutiques, stores and websites which gained traction instantaneously.

India is seen ‘sneaking’ in a billion dollar industry in shoe boxes, the rapid trajectory causing concern for the trend to die down as hastily.

Head to the latest article on 180 Pulse- “The Sneaker Game: Where Fashion Followed Function” where Manya Bagla critically analyses the sneaker market in India, giving rationale to its exponential growth and outlining the road ahead for the industry.

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Decoding India’s approach to Digital Taxes

Decoding India’s approach to Digital Taxes

Digital enterprises like Google, Facebook, Netflix, Amazon, etc. that operate their business in virtual space makes it difficult for local governments to bring them under the tax radar to file taxes .

Hence, India introduced a digital tax in the form of an ‘Equalization Levy’.

If all goes well for India, the Government can enjoy the additional bonus in digital tax revenues. But only time can tell if this turns out to be in favour of India, or not.

Read on to know how this new tax takes shape in the time to come. Digital enterprises like Google, Facebook, Netflix, Amazon, etc. that operate their business in virtual space makes it difficult for local governments to bring them under the tax radar to file taxes .

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Is It Finally The Time To Let Sexualised Advertising Go?

Is It Finally The Time To Let Sexualised Advertising Go?

Advertisement, the basis of mass media, the tool that has the power to sell any idea, the basis on which every industry continues to survive and thrive has successfully managed to mould our mindset. Sex appeal is often used in marketing to help sell a particular product or service. “Sex sells” became a controversial issue, with techniques for enlarging and titillating the audience challenging conventional moral standards. Brands such as Calvin Klein, Victoria’s Secret, and Pepsi, to name a few, use these strategy to cultivate a strong media presence.

Is there a gendered and sexualised role of advertising? What is the line between ‘sexy’ advertising and sexual objectification? Does sexualised advertisements really sell?

Check out Hitanshi Gupta’s article on ‘Is It Finally Time To Let Sexualised Advertising Go?’ that delves into these questions through a deep dive into the sexualisation of marketing industry.

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SCIENCE AND TECHNOLOGY

5G: A DIGITAL REVOLUTION?

5G: A DIGITAL REVOLUTION?

The fifth-generation broadband technology would not just transform the lives of millions but also boost India’s economic growth. Given the rather stop-start journey of 5G in India which is now gathering pace fervently, this breakthrough in the form of mobile connectivity 5G technology will enable a more uniform user experience and the emergence of new services, applications and experiences, thus connecting the world at a breakneck pace.

How has been India’s tryst with 5G so far? Are we ready for 5G technology and 5G network in India? What does it has in store for the future of India?

Head on to the latest article in 180Pulse – “5G- A Digital Revolution?”, where Mehak Goyal delves deeper into the 5G technology in India and provides the answers to all the questions mentioned above.

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Virtual Fashion: To wear, or not to wear

Virtual Fashion: To wear, or not to wear

In a society recently ravaged by a pandemic, networking over the internet appears to be a routine chore. One may converse from the comfort of their own home using innovative programs such as the Metaverse. Digital clothing is something that enhances these encounters. Clothes no longer exist physically in this fashion-meets-digital scenario, instead, they are chosen from a virtual depiction created using 3D software and AR-based computer technology. But what is the future of this technology? Will its popularity fizz out?

Read out as Tanvi Vaidhyanathan delves deeper into the nuances of virtual fashion and provides with an interesting insight of this industry.

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The Rising role of AI and its Future Impact on the Consulting Industry

The Rising role of AI and its Future Impact on the Consulting Industry

Since the pandemic took over our lives, the word at the top of our minds has been ‘uncertainy’. Jobs are being replaced and taken over by machines on a daily basis as a result of the rise of a technological world. AI has the potential to do the same for the next generation, and it has become a source of concern for both young and old professionals.

What will the future of consulting be in this situation? Can consultants be ‘replaced’? Read as Harishraj Srinivasan tries to figure out the road ahead for the consulting industry in the AI-driven world.

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ECONOMIC AND PUBLIC POLICY

Declassification Laws and the Nation’s right to know

Declassification Laws and the Nation’s right to know

Declassification means an authorised change in the status of information from classified information to unclassified information. However, the government has purposefully suppressed information from the people due to particular exclusions and bureaucratic red tape, and the concept of democracy has been lost due to such opaqueness.

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The US Trials With Voodoo Economics

The US Trials With Voodoo Economics

When the Trump administration in America neared its hundred-day mark, a day that Trump had spoken of triumphantly in his campaigns, there had to be some major achievement to present to the public. So, the Trump government planned a massive tax cut. Stephen Mnuchin, the Treasury secretary said that “the plan will pay for itself with growth.”

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Sustainable Transformation: Key to a Company’s Development

Sustainable Transformation: Key to a Company’s Development

The term, ‘sustainable transformation’ is often confused with a company’s Environmental, Social, and Governance (ESG) impact. However, such is not the case. Sustainable transformation is a term that is very vast as a concept and encompasses many attributes. It primarily aims to serve as an umbrella term for all that a company is trying to do to increase its impact, for the better, in the world.

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PSYCHOLOGY & HISTORY

A Good Deal: The Theatrics of Mental Accounting

A Good Deal: The Theatrics of Mental Accounting

Imagine you’re walking down the street, and you happen to find a ₹2000 note lying on the sidewalk. You’ve been trying to save some money to put towards buying a new car in the future. Today, however, you take your newfound ₹2000 and put it towards an expensive dinner. You tell yourself that this money isn’t “car money” — this is a one-off, special occasion, so why not treat yourself to a nice evening out?

Why do we treat some money differently? Why do we think less about some purchases than others? Consumers, although deemed to be rational, are economic elements that more often than not are ruled by cognitive errors.

Because of mental accounting, we often behave illogically when it comes to money. Read on as Suhani Jain breaks down how marketers use this loophole to their advantage, convincing customers into the Theatrics of a ‘Good Deal’.

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Generation Gaps in Workspace: Threat or an Opportunity?

Generation Gaps in Workspace: Threat or an Opportunity?

In spite of attempts made to bridge today’s generation gaps between people of different age groups, few instances of “Generation wars” do pop up in some form or the other. Apart from social and cultural interactions, the workplace is where people belonging to almost all generations find themselves interacting on an everyday basis.

But is having a diverse set of workforce always necessarily a threat to organizational efficiency? When we frequently point out issues such as communication barriers, differences in working style and contrasting beliefs, why do we often overlook the benefits of intergenerational interactions?

Head to the latest article on 180 Pulse – “Generation Gaps in Workspace: Threat or an Opportunity?”, where Subhashini K analyses how generation barriers can be turned into effective tools to propel organizational growth.

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Bounded Rationality in Decision Making

Bounded Rationality in Decision Making

When we think of all the decisions that we have to make daily, trying to make the optimal decision is often not possible. Our cognitive thinking abilities and self control across diverse activities are ‘bounded’ because of various limitations. The implications of these limitations range from having misconceptions about certain people in our lives to speculative bubbles in various asset classes.

What deviates our decisions from what is considered to be desirable or logical? How do we make the right decision and outsmart our cognitive biases?

Check out Ananya Taneja’s article on ‘Bounded Rationality in Decision Making’ that delves into these questions through the realm of Behavioural Economics.

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