The 180 Pulse

With thought-provoking articles covering varied domains, 180DC SRCC aims to create student leaders through a holistic learning experience.

Read to take a deep dive into looking at world issues from the eyes of a consultant.

 BUSINESS AND FINANCE

Is It Finally The Time To Let Sexualised Advertising Go?

Is It Finally The Time To Let Sexualised Advertising Go?

Advertisement, the basis of mass media, the tool that has the power to sell any idea, the basis on which every industry continues to survive and thrive has successfully managed to mould our mindset. Sex appeal is often used in marketing to help sell a particular product or service. “Sex sells” became a controversial issue, with techniques for enlarging and titillating the audience challenging conventional moral standards. Brands such as Calvin Klein, Victoria’s Secret, and Pepsi, to name a few, use these strategy to cultivate a strong media presence.

Is there a gendered and sexualised role of advertising? What is the line between ‘sexy’ advertising and sexual objectification? Does sexualised advertisements really sell?

Check out Hitanshi Gupta’s article on ‘Is It Finally Time To Let Sexualised Advertising Go?’ that delves into these questions through a deep dive into the sexualisation of marketing industry.

read more
A Social Revolution for the E-Commerce Industry

A Social Revolution for the E-Commerce Industry

For the past 5 decades, there has been a significant development and advancement in the way we make our purchases. The rise of internet and evolution of technology has given rise to the Ecommerce industry. In the recent years, we have made a leap into the future of retail with the emergence of the concept of “Social Commerce.” It has completely changed the way we conceive e-commerce to be and is now touted to be the future of shopping.
But what it Social commerce? How is it different from the existing E-Commerce? Why do we need it? How does it work? What is its progress in India? And what are its impact on the Indian economy?

To get answer to these questions, read the article “A Social Revolution for the E-Commerce Industry” by Rishabh Luthra of 180DC SRCC, where he guides you through the concept of social commerce and provides you the answer to the questions mentioned above.

read more
Sailing through the Pandemic

Sailing through the Pandemic

The pandemic’s unprecedented challenges had an impact on people’s lives all over the world. It’s been a difficult time for all of us, as we’ve had to adjust to changes in both our work and our lifestyles. Despite this, many people turned the crisis into an opportunity and excelled in their businesses, overcoming challenges such as supply shortages, operational difficulties, and a variety of other issues. Because of the nature of these businesses, they were able to take advantage of the existing conditions.

Read as Degain Goyal analyses the industries that successfully converted the crisis into an opportunity to sail through these tough times.

read more

SCIENCE AND TECHNOLOGY

Elon Musk’s startup on Neuralink

Elon Musk’s startup on Neuralink

Brain-Computer Interface: is the world ready for it?
Would you allow someone to drill a hole in your skull to implant a product like the Neuralink, assuming it was safe and worked as advertised?
How much benefit would you need from a device like this to justify the intrusion into your nervous system?
We won’t know for sure until we have to make the decision, but it’s a good idea to start thinking about it now because that day is approaching soon.

read more
5G: A DIGITAL REVOLUTION?

5G: A DIGITAL REVOLUTION?

The fifth-generation broadband technology would not just transform the lives of millions but also boost India’s economic growth. Given the rather stop-start journey of 5G in India which is now gathering pace fervently, this breakthrough in the form of mobile connectivity 5G technology will enable a more uniform user experience and the emergence of new services, applications and experiences, thus connecting the world at a breakneck pace.

How has been India’s tryst with 5G so far? Are we ready for 5G technology and 5G network in India? What does it has in store for the future of India?

Head on to the latest article in 180Pulse – “5G- A Digital Revolution?”, where Mehak Goyal delves deeper into the 5G technology in India and provides the answers to all the questions mentioned above.

read more
Virtual Fashion: To wear, or not to wear

Virtual Fashion: To wear, or not to wear

In a society recently ravaged by a pandemic, networking over the internet appears to be a routine chore. One may converse from the comfort of their own home using innovative programs such as the Metaverse. Digital clothing is something that enhances these encounters. Clothes no longer exist physically in this fashion-meets-digital scenario, instead, they are chosen from a virtual depiction created using 3D software and AR-based computer technology. But what is the future of this technology? Will its popularity fizz out?

Read out as Tanvi Vaidhyanathan delves deeper into the nuances of virtual fashion and provides with an interesting insight of this industry.

read more

ECONOMIC AND PUBLIC POLICY

Sustainable Transformation: Key to a Company’s Development

Sustainable Transformation: Key to a Company’s Development

The term, ‘sustainable transformation’ is often confused with a company’s Environmental, Social, and Governance (ESG) impact. However, such is not the case. Sustainable transformation is a term that is very vast as a concept and encompasses many attributes. It primarily aims to serve as an umbrella term for all that a company is trying to do to increase its impact, for the better, in the world.

read more
A $1.6 tonnes Burden

A $1.6 tonnes Burden

Imagine you’re skydiving with a friend. Both of you reach the same altitude by the same airplane but you jump with a faulty parachute which opens up minutes before you hit the ground. You might crash, you might live to see another day, nobody knows. Your friend opens his parachute on time and smoothly sails to safety. That’s what a student loan is.

read more
The Unexpected Mother

The Unexpected Mother

The Surrogacy Industry in India has seen a significant boom in recent times with technological advances such as In-Vitro Fertilisation. The Indian government, with a keen interest on imposing a blanket ban on commercial surrogacy, passed the Surrogacy Bull in June, 2020. Though the bill has a promising objective, some of the issues with the same are not brought to light. Read on to gain a better insight into the well-established Surrogacy Industry in India, the Surrogacy Bill of June, 2020 and the subsequent issues with the same.

read more

PSYCHOLOGY & HISTORY

Psychology in Market

Psychology in Market

It has been a belief that rational people make rational decisions. This belief system has generated an entire rational choice theory, which says that people employ logical calculations to make sensible decisions and obtain outcomes that are in line with their own goals. This concept has also been the main assumption in most of the economics that we study. But do you think that people make rational decisions every time? Delve deeper and analyse the biases that affect your decisions even without you noticing them.

read more
Mass Psychology and the Stock Market

Mass Psychology and the Stock Market

We often hear Warren Buffet’s words “Be fearful when others are greedy, and greedy when others are fearful.” But does this actually translate into action?

The herding behaviour in finance is broadly defined as an investor’s imitation of the actions of others rather than their own analysis. The fear of missing out on a profitable investment idea is often the driving force behind herd instinct. This behaviour of investors represents a major cause of speculative bubbles and leads to deviations of the stocks prices from their fundamental value.

Head to 180 Pulse’s latest article – “Mass Psychology and the Stock Market” where Ryan Barua emphasises the importance of a proper in-depth analysis of the market and the respective stocks.

read more
Psychology in Consulting

Psychology in Consulting

Usually when people hear the word ‘Consulting’, they think of complicated spreadsheets, decision making for business finance and coming up with corporate strategies to make a firm bigger and better.

read more