The 180 Pulse
With thought-provoking articles covering varied domains, 180DC SRCC aims to create student leaders through a holistic learning experience.
Read to take a deep dive into looking at world issues from the eyes of a consultant.
BUSINESS AND FINANCE
From E-tail to Retail: The Omnichannel Shopping Experience
The retail landscape undergoes a seismic shift. E-commerce (e-tail) has shattered the walls of the traditional shopping experience. Omnichannel retail, a revolutionary approach, orchestrates a symphony of online and offline experiences, forging a singular, unified customer journey.
Explore the ascendance of omnichannel and the potent benefits it bestows upon both businesses and consumers. Discover how retailers are rewriting the retail script, crafting a world where convenience waltzes with immersive experiences, and every touchpoint becomes a battleground for customer loyalty.
Check out Gunika Kakkar’s article as she delves into the intricacies if ever-evolving shopping landscape.
The Art of Launching Products
A successful product launch is vital for introducing a new product and boosting a company’s brand image. It is crucial for creating buzz, attracting media, investors, and influencers, and boosting initial sales. The success of the event hinges on a captivating product presentation, tailored to engage and resonate with the audience.Discover the strategies and best practices that can turn a product launch into a memorable and impactful event, ensuring lasting success. Check out Samarth Aggarwal’s article as he delves into the intricacies of a product launch event and offers valuable insights into making it a success by drawing inspiration from past iconic product launch events.
Continuing failure of Ed-Tech
The Ed-Tech industry which gained immense popularity during the COVID-19 pandemic is now on the threshold of failure. From being a supplementary mode of education to a primary one during the pandemic days, the industry is now coming to terms with reality. Well known companies like Unacademy laid off 600 employees and Vedentu another 200. Despite the fact that most of these companies are well funded and have high valuations they have not been able to perform well. They are facing problems of low enrollment rates and numerous complaints from the existing customers. The question this poses is that Ed-Tech’s were simply a necessity during an unusual time in human history and with things back in order, the limitations of virtual learning are finally exposed.
Dive deeper into this article to analyse the trends and the reasons behind the rise and fall of Ed-Tech startups and if they do have a future in the Indian scenario.
SCIENCE AND TECHNOLOGY
Quantum Computing
A problem that would otherwise take the world’s fastest computer Fugaku 600 million years to complete, was solved in a matter of 200 seconds. Solely through quantum computing. Taking the world of technology by storm, quantum computing is revolutionising sectors including healthcare, finance, banking and entertainment.
Read the latest article on 180 Pulse, wherein Gaurika Manchanda breaks down Quantum Computing bit-by-bit. The future is here, thanks to this technology.
Gaming Console Market And Its Road Ahead
Gaming consoles contribute a huge proportion of revenue in the gaming industry, with Sony and Microsoft being the dominant players. Being a volatile industry, it has to face several challenges and has to adapt to the current trends, while simultaneously working towards innovation and technological advancements as they are the market drivers.
PlayStation by Sony or Xbox by Microsoft? This exhilarating article on “Gaming Console Market and it’s Road Ahead” by Keshav Garg gives a wider view about gaming consoles, the current competitors and what the future holds for them.
The Opportunity Cost of Bitcoin
The day is January 3rd, 2009. The sun shines in the clear skies and the planet wakes up with endless opportunities. Satoshi Nakamoto, whoever they might be, turns on their system and mines the genesis block. The world, for better or worse, has been set on a path of change. Within a small period of just over a decade, Bitcoin reached a market cap of almost $1.2 trillion in April 2021, and over the years, it has grown to be much bigger than, perhaps, what it was supposed to be.
ECONOMIC AND PUBLIC POLICY
The Future of the Global Reserve Currency: Is the Dollar’s Reign on the Brink?
For decades, whispers of a ‘currency multipolarity’ echoed in academic circles, suggesting the dethronement of the US dollar as the world’s reserve currency. However, the past few years have shown these predictions to be just that – predictions. While challengers may emerge, the US dollar continues to reign supreme, backed by a robust economy, deep financial markets, and the stability of democratic institutions. Check out Aashi Sharda’s article as she delves into the historical and economic factors that solidify the dollar’s dominance and what the future of global reserve currency looks like.
Game Theory in Everyday Life: Decisions, Strategies, and the Prisoner’s Dilemma
In the captivating realm where life’s choices intertwine with economic principles, exploring the pervasive presence of game theory in our daily lives becomes imperative.This riveting article disentangles the intricate threads woven by game theory into the fabric of our existence. From interpersonal bonds to high-stake corporate manoeuvres, the principles of rational choice and interconnected decisions are laid bare with meticulous precision. Brace yourself for an expedition that unveils the hidden complexities lurking beneath seemingly mundane choices, as game theory’s veil is lifted to reveal its profound influence on our lives.
Unravel the nuances by immersing yourself in the complete narrative, where insights challenge conventional wisdom and illuminate a path towards more thoughtful and effective decision-making in our strategic dance called life.
Read Shreya Jain’s article as she explores the intricacies of game theory in her 180 Pulse article.
Floor Price of Basmati- A Way for Growth or a Path into Recession
In the labyrinth of India’s basmati rice market, a seismic shift occurred on September 12, 2023, when the government fixed the MEP at $1200 per tonne. The consequences were swift – a decline in global market share, farmers facing substantial losses, and a food fair in Turkey where Indian companies received no orders due to soaring prices. The government, initially unyielding, eventually bowed to pressure, lowering the price to $950 per tonne on August 27. As the dust settles, this article delves into the repercussions on farmers, the economy, and the intricate web of international relations. Amidst rising exports, pockets are affected, and the impact on India’s basmati industry unfolds in a tale of growth and potential recession. Uncover the intricacies by exploring the complete article.
Philosophy and Psychology
Bounded Rationality in Decision Making
When we think of all the decisions that we have to make daily, trying to make the optimal decision is often not possible. Our cognitive thinking abilities and self control across diverse activities are ‘bounded’ because of various limitations. The implications of these limitations range from having misconceptions about certain people in our lives to speculative bubbles in various asset classes.
What deviates our decisions from what is considered to be desirable or logical? How do we make the right decision and outsmart our cognitive biases?
Check out Ananya Taneja’s article on ‘Bounded Rationality in Decision Making’ that delves into these questions through the realm of Behavioural Economics.
Psychology in Market
It has been a belief that rational people make rational decisions. This belief system has generated an entire rational choice theory, which says that people employ logical calculations to make sensible decisions and obtain outcomes that are in line with their own goals. This concept has also been the main assumption in most of the economics that we study. But do you think that people make rational decisions every time? Delve deeper and analyse the biases that affect your decisions even without you noticing them.
Mass Psychology and the Stock Market
We often hear Warren Buffet’s words “Be fearful when others are greedy, and greedy when others are fearful.” But does this actually translate into action?
The herding behaviour in finance is broadly defined as an investor’s imitation of the actions of others rather than their own analysis. The fear of missing out on a profitable investment idea is often the driving force behind herd instinct. This behaviour of investors represents a major cause of speculative bubbles and leads to deviations of the stocks prices from their fundamental value.
Head to 180 Pulse’s latest article – “Mass Psychology and the Stock Market” where Ryan Barua emphasises the importance of a proper in-depth analysis of the market and the respective stocks.