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Rainbow Capitalism: Pride or Greed

Rainbow Capitalism: Pride or Greed

Rainbow capitalism is the practice of companies using LGBTQ+ imagery and taglines as a means to boost profits. While some organisations may genuinely care for the community, others cash in on this opportunity to make profits.

As the clock strikes midnight, you can almost hear the sounds of disgruntled designers and PR managers who create a rainbow-coloured version of their company’s logo and products to attract the fabled ‘pink dollar’. Don’t let that rainbow wash out the truth.

This begs the question: Is support sincere, or is it only another kind of advertising? If there were no financial benefits, would they still carry out these campaigns?

Check out Aakriti Goel’s article on “Rainbow Capitalism- Pride or Greed” which delves deeper into the pitfalls of these issues.

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Samarthanam

Samarthanam

How 180DC, SRCC helped a NPO which provides education and training services to raise more funding, handle volunteers effectively and develop better marketing and outreach strategies.

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