1. This is an estimate of the valuation of a company before any funding is received for investors to determine if the company is worth investing in.

2. Measurement of the conversion rate from when a prospective lead becomes an active user on your website i.e. the result of a user downloading or signing up for a given appwebsite.

3. With a decline in display ad pricing and effectiveness, companies have developed a paid form of content that is meant to look and feel like a real story or blog post to generate ad revenue.

4. Form of consulting entailing various segments ranging from advisory services to handson implementation support for both primary functions e.g. Sales, Marketing, Production, etc. as well as secondary functions e.g. Finance, HR, Supply Chain, ICT, Legal, etc..

5. The rate at which a business loses customers during the acquisition process, calculated by dividing the number of customers lost in a quarter by the number of customers started with at the beginning of the quarter.

6. A userbased test where businesses learn from consumers in the real world and validate an offering’s functions, ease of use, and compatibility with the target market.

7. A business model that involves offering customers a restricted version of a product or service for free with more advanced options available at an extra cost.

8. Term used to refer to the sustainability and potential growth of a business.

9. A barebones model of a startup's product that will show its key features and selling points without costing a fortune to make a fullfledged product before it has funding.

10. Refers to the very first stage of venture capital funding, where a business owner finds earlystage investors, normally after funding from angel investors.