Case Quiz 11

Welcome to your Case Quiz 11

Answer the following questions in accordance with information provided below:

ABC is a reputed company that has recently launched an initiative for the Undergraduate students. Its pricing policy is 500/ registration. However, one of its competitors, XYZ, has been doing a similar campaign for the last 5 years with its prices as low as 250/ registration. Even though ABC has better goodwill than XYZ, students are approaching the competitor more due to the high packages offered.

How can ABC Company ensure that the total revenue received by the firm is maximum and it does not leave a negative impact on the public at the same time?

Keep the pricing level same as revenue of students lost are covered by those who are willing to turn in for the opportunity

Decrease the price of the initiative to 300/registration for the whole time period for which registrations are allowed

Keep the price of the initiative same as 500 but introduce an early bird offer of 300/ registrations as it would cover up for both of them!

Increase the price, as to further support the argument in point (a)

As a consultant to ABC company, how would you suggest the firm to promote its initiative and attract better responses than the customer?

Do nothing in the respect as it would ensure that only those who are serious about quality of opportunity will arise

Collaborate with the societies of different colleges as to spread the opportunity as well as entail good registration response but involves some financial investment

Put up brochures and banners across colleges. This is more cost effective but the idea is a prominent one and batch often ignores them

Join hands with XYZ for promoting both opportunities together as it would reduce monetary expenses but would also mean that ABC is promoting XYZ

The decision of ABC to launch the campaign, comes under which segment of the following?

Profitability Case

Competitor Dynamism Case

Market Penetration Case

Merger and Acquisition Case

Considering the fact that ABC is able to pull off a better campaign this time. As a consultant to XYZ company, what advice would you give in order to bring back the audience!

Keep the same policy as it has been following for the past 6 years now and display that the firm is not affected by the fact

Further reduce the price of registration to 200/ registration. This will attract more public, but the company would be providing services on a Cost to Cost Basis

Change the timings of the campaign to divide the audience and attract them at a different time. However, this will affect the company’s calendar and goals as a whole

Add a new vertical to the campaign. This implies having perks and monetary benefits for the best performers. This will increase the expense, but it can be made less if number of registrations are more

ABC had called in Mr. Aloknath Singhania, CEO of the biggest Tech- firm in the world for an offline Guest Speaker session. However, due to unforeseen circumstances, he canceled the session and the company is in jeopardy as to how to deal with the situation. As a consultant suggest a way:

Send apologies letter/ mails to the participants regarding the unavailability of the speaker

Host the session in offline mode after 2 months, when Mr. Aloknath is free, and thereby delay the same

Inform that the guest’s flight has been delayed and he will be delayed by an hour. Follow the same practice for quite some time. This will ensure that company had not canceled on the last minute but will annoy audience and affect goodwill

Ask a senior member of ABC company to take the stage and the session. Moreover ask Mr. Singhania to record a video of his session and send it across to the audience to ensure satisfaction

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