by 180dcsrcc2 | Jul 29, 2022 | Blog-PP&H
The Theatrics of a Good Deal: Psychological Pricing and Mental Accounting By Suhani Jain Basic. Standard. Premium. Glaring at my laptop screen, I browsed through Netflix’s pricing and plans as I attempted to carefully choose a plan that sat ‘just right’ for me…and my...
by 180dcsrcc2 | Jun 24, 2022 | Blog-PP&H
Generation Gaps in Workspace: Threat or an Opportunity? By Subhashini K Anyone active on social media would’ve come across the video of Sir Ratan Tata that went viral. In it, he was seen celebrating his birthday by cutting a cake, with his manager Shantanu Naidu by...
by 180dcsrcc2 | Jun 3, 2022 | Blog-PP&H
Bounded Rationality in Decision Making By Ananya Taneja Which career path should we pursue? When is the right time to sell our securities? Which flight should we take to reach our destination? Every day, we have to choose between the different options available to us,...
by 180dcsrcc2 | Apr 22, 2022 | Blog-PP&H
Psychology in Market By Aman Yadav It has been a belief that rational people make rational decisions. This belief system has generated an entire rational choice theory, which says that people employ logical calculations to make sensible decisions and obtain outcomes...
by 180dcsrcc2 | Feb 26, 2022 | Blog-PP&H
Mass Psychology and the Stock Market By Ryan Barua Stock markets are essentially based on how mass psychology works, it’s a constant battle between market optimists and market pessimists, and in between is the undecided trader who looks to be part of whichever side...
by Admin | Sep 18, 2021 | Blog-PP&H
Psychology in Consulting By Ishika Vimal Usually when people hear the word ‘Consulting’, they think of complicated spreadsheets, decision making for business finance and coming up with corporate strategies to make a firm bigger and better. While these perceptions are...
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