The 180 Pulse
With thought-provoking articles covering varied domains, 180DC SRCC aims to create student leaders through a holistic learning experience.
Read to take a deep dive into looking at world issues from the eyes of a consultant.
BUSINESS AND FINANCE
From E-tail to Retail: The Omnichannel Shopping Experience
The retail landscape undergoes a seismic shift. E-commerce (e-tail) has shattered the walls of the traditional shopping experience. Omnichannel retail, a revolutionary approach, orchestrates a symphony of online and offline experiences, forging a singular, unified customer journey.
Explore the ascendance of omnichannel and the potent benefits it bestows upon both businesses and consumers. Discover how retailers are rewriting the retail script, crafting a world where convenience waltzes with immersive experiences, and every touchpoint becomes a battleground for customer loyalty.
Check out Gunika Kakkar’s article as she delves into the intricacies if ever-evolving shopping landscape.
The Art of Launching Products
A successful product launch is vital for introducing a new product and boosting a company’s brand image. It is crucial for creating buzz, attracting media, investors, and influencers, and boosting initial sales. The success of the event hinges on a captivating product presentation, tailored to engage and resonate with the audience.Discover the strategies and best practices that can turn a product launch into a memorable and impactful event, ensuring lasting success. Check out Samarth Aggarwal’s article as he delves into the intricacies of a product launch event and offers valuable insights into making it a success by drawing inspiration from past iconic product launch events.
Continuing failure of Ed-Tech
The Ed-Tech industry which gained immense popularity during the COVID-19 pandemic is now on the threshold of failure. From being a supplementary mode of education to a primary one during the pandemic days, the industry is now coming to terms with reality. Well known companies like Unacademy laid off 600 employees and Vedentu another 200. Despite the fact that most of these companies are well funded and have high valuations they have not been able to perform well. They are facing problems of low enrollment rates and numerous complaints from the existing customers. The question this poses is that Ed-Tech’s were simply a necessity during an unusual time in human history and with things back in order, the limitations of virtual learning are finally exposed.
Dive deeper into this article to analyse the trends and the reasons behind the rise and fall of Ed-Tech startups and if they do have a future in the Indian scenario.
SCIENCE AND TECHNOLOGY
Doc on Call: The Next Generation of Healthcare
Imagine a world where there’s no taking time off of work to drive down to a medical centre, no hassle with parking, no fighting to schedule with five different doctors, losing your lab orders and having to drive into the clinic to get a replacement, no accidental drug-on-drug interactions, or a drop in drug efficacy because of your own evolving chemistry.
This is what Telehealth promises to offer. Read as Kavya Aggarwal discusses how e-health has reshaped how providers, patients, and healthcare stakeholders approached healthcare.
Elon Musk’s startup on Neuralink
Brain-Computer Interface: is the world ready for it?
Would you allow someone to drill a hole in your skull to implant a product like the Neuralink, assuming it was safe and worked as advertised?
How much benefit would you need from a device like this to justify the intrusion into your nervous system?
We won’t know for sure until we have to make the decision, but it’s a good idea to start thinking about it now because that day is approaching soon.
5G: A DIGITAL REVOLUTION?
The fifth-generation broadband technology would not just transform the lives of millions but also boost India’s economic growth. Given the rather stop-start journey of 5G in India which is now gathering pace fervently, this breakthrough in the form of mobile connectivity 5G technology will enable a more uniform user experience and the emergence of new services, applications and experiences, thus connecting the world at a breakneck pace.
How has been India’s tryst with 5G so far? Are we ready for 5G technology and 5G network in India? What does it has in store for the future of India?
Head on to the latest article in 180Pulse – “5G- A Digital Revolution?”, where Mehak Goyal delves deeper into the 5G technology in India and provides the answers to all the questions mentioned above.
ECONOMIC AND PUBLIC POLICY
Game Theory in Everyday Life: Decisions, Strategies, and the Prisoner’s Dilemma
In the captivating realm where life’s choices intertwine with economic principles, exploring the pervasive presence of game theory in our daily lives becomes imperative.This riveting article disentangles the intricate threads woven by game theory into the fabric of our existence. From interpersonal bonds to high-stake corporate manoeuvres, the principles of rational choice and interconnected decisions are laid bare with meticulous precision. Brace yourself for an expedition that unveils the hidden complexities lurking beneath seemingly mundane choices, as game theory’s veil is lifted to reveal its profound influence on our lives.
Unravel the nuances by immersing yourself in the complete narrative, where insights challenge conventional wisdom and illuminate a path towards more thoughtful and effective decision-making in our strategic dance called life.
Read Shreya Jain’s article as she explores the intricacies of game theory in her 180 Pulse article.
Floor Price of Basmati- A Way for Growth or a Path into Recession
In the labyrinth of India’s basmati rice market, a seismic shift occurred on September 12, 2023, when the government fixed the MEP at $1200 per tonne. The consequences were swift – a decline in global market share, farmers facing substantial losses, and a food fair in Turkey where Indian companies received no orders due to soaring prices. The government, initially unyielding, eventually bowed to pressure, lowering the price to $950 per tonne on August 27. As the dust settles, this article delves into the repercussions on farmers, the economy, and the intricate web of international relations. Amidst rising exports, pockets are affected, and the impact on India’s basmati industry unfolds in a tale of growth and potential recession. Uncover the intricacies by exploring the complete article.
FIFA Finals: The End of Qatar?
In the aftermath of the grand conclusion of the FIFA Finals in Qatar, the world celebrated the crowning of a new champion. However, as the cheers fade away, it is crucial to cast a critical eye on the true cost of hosting such extravagant global events. Behind the glitz and glamour, a darker narrative unfolds—a story of exploitation and questionable ethics. What did it take for Qatar to pull off this spectacular tournament? Who bore the burdens of its success? Join us as we peel back the layers, unearthing the truth behind the shadows, and exposing the exploitative mechanisms that underlie the grand spectacle of the FIFA Finals in Qatar.
PSYCHOLOGY & HISTORY
Fashion- A Trend or Pressure?
Fashion is not just about the clothes we wear, it is a medium of expression and communication. It is a way to express our inner selves to the world and to connect with others who share our style.
In today’s world, we are constantly bombarded with images of fashion trends from social media influencers and luxury brands. It is easy to get caught up in the hype and forget that fashion is about more than just following the latest trends.
Read this article by Janisha Kukreja, exploring the world of Fashion.
Cancel Culture: Accountability or Social Bullying?
Calling out people on their unacceptable behaviour to seek accountability appears to be ethically right. For far too long, marginalized communities have been struggling to make their voices heard, and with the advent of the internet, people are finally able to express themselves and speak up against injustice. However, what first appeared to be a social change that gave the people more sovereignty over their speech has evolved into a culture and become a source of contention.
The question arises, should we continue to ostracize individuals in the name of calling out unacceptable behavior? Does cancel culture genuinely promote diverse voices, or does it stifle differing viewpoints? Is it a commendable practice or a form of censorship? Moreover, should brands be concerned about the potential impact of the culture of cancellation on their reputation and image?
Riya’s insightful article explores the complexities of this hotly debated topic. Check it out now! #CancelCulture #Accountability #SocialBullying #ThoughtProvokingRead”
A Good Deal: The Theatrics of Mental Accounting
Imagine you’re walking down the street, and you happen to find a ₹2000 note lying on the sidewalk. You’ve been trying to save some money to put towards buying a new car in the future. Today, however, you take your newfound ₹2000 and put it towards an expensive dinner. You tell yourself that this money isn’t “car money” — this is a one-off, special occasion, so why not treat yourself to a nice evening out?
Why do we treat some money differently? Why do we think less about some purchases than others? Consumers, although deemed to be rational, are economic elements that more often than not are ruled by cognitive errors.
Because of mental accounting, we often behave illogically when it comes to money. Read on as Suhani Jain breaks down how marketers use this loophole to their advantage, convincing customers into the Theatrics of a ‘Good Deal’.