The 180 Pulse
With thought-provoking articles covering varied domains, 180DC SRCC aims to create student leaders through a holistic learning experience.
Read to take a deep dive into looking at world issues from the eyes of a consultant.
BUSINESS AND FINANCE
From E-tail to Retail: The Omnichannel Shopping Experience
The retail landscape undergoes a seismic shift. E-commerce (e-tail) has shattered the walls of the traditional shopping experience. Omnichannel retail, a revolutionary approach, orchestrates a symphony of online and offline experiences, forging a singular, unified customer journey.
Explore the ascendance of omnichannel and the potent benefits it bestows upon both businesses and consumers. Discover how retailers are rewriting the retail script, crafting a world where convenience waltzes with immersive experiences, and every touchpoint becomes a battleground for customer loyalty.
Check out Gunika Kakkar’s article as she delves into the intricacies if ever-evolving shopping landscape.
The Art of Launching Products
A successful product launch is vital for introducing a new product and boosting a company’s brand image. It is crucial for creating buzz, attracting media, investors, and influencers, and boosting initial sales. The success of the event hinges on a captivating product presentation, tailored to engage and resonate with the audience.Discover the strategies and best practices that can turn a product launch into a memorable and impactful event, ensuring lasting success. Check out Samarth Aggarwal’s article as he delves into the intricacies of a product launch event and offers valuable insights into making it a success by drawing inspiration from past iconic product launch events.
Continuing failure of Ed-Tech
The Ed-Tech industry which gained immense popularity during the COVID-19 pandemic is now on the threshold of failure. From being a supplementary mode of education to a primary one during the pandemic days, the industry is now coming to terms with reality. Well known companies like Unacademy laid off 600 employees and Vedentu another 200. Despite the fact that most of these companies are well funded and have high valuations they have not been able to perform well. They are facing problems of low enrollment rates and numerous complaints from the existing customers. The question this poses is that Ed-Tech’s were simply a necessity during an unusual time in human history and with things back in order, the limitations of virtual learning are finally exposed.
Dive deeper into this article to analyse the trends and the reasons behind the rise and fall of Ed-Tech startups and if they do have a future in the Indian scenario.
SCIENCE AND TECHNOLOGY
5G: A DIGITAL REVOLUTION?
The fifth-generation broadband technology would not just transform the lives of millions but also boost India’s economic growth. Given the rather stop-start journey of 5G in India which is now gathering pace fervently, this breakthrough in the form of mobile connectivity 5G technology will enable a more uniform user experience and the emergence of new services, applications and experiences, thus connecting the world at a breakneck pace.
How has been India’s tryst with 5G so far? Are we ready for 5G technology and 5G network in India? What does it has in store for the future of India?
Head on to the latest article in 180Pulse – “5G- A Digital Revolution?”, where Mehak Goyal delves deeper into the 5G technology in India and provides the answers to all the questions mentioned above.
Virtual Fashion: To wear, or not to wear
In a society recently ravaged by a pandemic, networking over the internet appears to be a routine chore. One may converse from the comfort of their own home using innovative programs such as the Metaverse. Digital clothing is something that enhances these encounters. Clothes no longer exist physically in this fashion-meets-digital scenario, instead, they are chosen from a virtual depiction created using 3D software and AR-based computer technology. But what is the future of this technology? Will its popularity fizz out?
Read out as Tanvi Vaidhyanathan delves deeper into the nuances of virtual fashion and provides with an interesting insight of this industry.
The Rising role of AI and its Future Impact on the Consulting Industry
Since the pandemic took over our lives, the word at the top of our minds has been ‘uncertainy’. Jobs are being replaced and taken over by machines on a daily basis as a result of the rise of a technological world. AI has the potential to do the same for the next generation, and it has become a source of concern for both young and old professionals.
What will the future of consulting be in this situation? Can consultants be ‘replaced’? Read as Harishraj Srinivasan tries to figure out the road ahead for the consulting industry in the AI-driven world.
ECONOMIC AND PUBLIC POLICY
Floor Price of Basmati- A Way for Growth or a Path into Recession
In the labyrinth of India’s basmati rice market, a seismic shift occurred on September 12, 2023, when the government fixed the MEP at $1200 per tonne. The consequences were swift – a decline in global market share, farmers facing substantial losses, and a food fair in Turkey where Indian companies received no orders due to soaring prices. The government, initially unyielding, eventually bowed to pressure, lowering the price to $950 per tonne on August 27. As the dust settles, this article delves into the repercussions on farmers, the economy, and the intricate web of international relations. Amidst rising exports, pockets are affected, and the impact on India’s basmati industry unfolds in a tale of growth and potential recession. Uncover the intricacies by exploring the complete article.
FIFA Finals: The End of Qatar?
In the aftermath of the grand conclusion of the FIFA Finals in Qatar, the world celebrated the crowning of a new champion. However, as the cheers fade away, it is crucial to cast a critical eye on the true cost of hosting such extravagant global events. Behind the glitz and glamour, a darker narrative unfolds—a story of exploitation and questionable ethics. What did it take for Qatar to pull off this spectacular tournament? Who bore the burdens of its success? Join us as we peel back the layers, unearthing the truth behind the shadows, and exposing the exploitative mechanisms that underlie the grand spectacle of the FIFA Finals in Qatar.
Roof Over the Head: A Life of Dignity and Respect
Explore Mohak Bhasin’s “Roof Over The Head: Life Of Dignity And Respect,” which highlights the significance of housing in human life. It emphasizes how slums, despite providing shelter, often lack basic amenities, impacting residents’ well-being. Discover the transformative “In-Situ Slum Rehabilitation Project” in India, inaugurating 3024 flats in Kalkaji to improve living conditions and offer equal opportunities. The project challenges traditional perceptions of slums by providing civic amenities, cleanliness, ownership titles, and a sense of security.
Learn about the “Pradhan Mantri Awas Yojna” (PMAY), launched for “Housing For All.” The scheme has constructed millions of houses, but faces challenges like land scarcity, construction quality, and sustainable financing. The article proposes policy solutions including conducting a census, disclosing financial plans, and promoting long-term occupancy for community development.
Experience the insightful journey of “Roof Over The Head: Life Of Dignity And Respect” by clicking the link in the bio. Gain a deeper understanding of the importance of housing in creating a dignified and respectful life for all individuals.
PSYCHOLOGY & HISTORY
A Good Deal: The Theatrics of Mental Accounting
Imagine you’re walking down the street, and you happen to find a ₹2000 note lying on the sidewalk. You’ve been trying to save some money to put towards buying a new car in the future. Today, however, you take your newfound ₹2000 and put it towards an expensive dinner. You tell yourself that this money isn’t “car money” — this is a one-off, special occasion, so why not treat yourself to a nice evening out?
Why do we treat some money differently? Why do we think less about some purchases than others? Consumers, although deemed to be rational, are economic elements that more often than not are ruled by cognitive errors.
Because of mental accounting, we often behave illogically when it comes to money. Read on as Suhani Jain breaks down how marketers use this loophole to their advantage, convincing customers into the Theatrics of a ‘Good Deal’.
Generation Gaps in Workspace: Threat or an Opportunity?
In spite of attempts made to bridge today’s generation gaps between people of different age groups, few instances of “Generation wars” do pop up in some form or the other. Apart from social and cultural interactions, the workplace is where people belonging to almost all generations find themselves interacting on an everyday basis.
But is having a diverse set of workforce always necessarily a threat to organizational efficiency? When we frequently point out issues such as communication barriers, differences in working style and contrasting beliefs, why do we often overlook the benefits of intergenerational interactions?
Head to the latest article on 180 Pulse – “Generation Gaps in Workspace: Threat or an Opportunity?”, where Subhashini K analyses how generation barriers can be turned into effective tools to propel organizational growth.
Bounded Rationality in Decision Making
When we think of all the decisions that we have to make daily, trying to make the optimal decision is often not possible. Our cognitive thinking abilities and self control across diverse activities are ‘bounded’ because of various limitations. The implications of these limitations range from having misconceptions about certain people in our lives to speculative bubbles in various asset classes.
What deviates our decisions from what is considered to be desirable or logical? How do we make the right decision and outsmart our cognitive biases?
Check out Ananya Taneja’s article on ‘Bounded Rationality in Decision Making’ that delves into these questions through the realm of Behavioural Economics.