Game of Consultants

Long queues infront of the Apple store, which were a common occurrence after the launch of a new iPhone have metamorphosed into long queues infront of the Nike store after a new Jordan ‘drop’.

The sneaker market in India grew explosively in less than half an decade, making a new segment of individuals known as ‘sneaker heads’ more than just a niche market. As sneakers gained popularity, Indian retailers and resellers took to themselves to cater to the massive demand and so came a wave of boutiques, stores and websites which gained traction instantaneously.

India is seen ‘sneaking’ in a billion dollar industry in shoe boxes, the rapid trajectory causing concern for the trend to die down as hastily.

Head to the latest article on 180 Pulse- “The Sneaker Game: Where Fashion Followed Function” where Manya Bagla critically analyses the sneaker market in India, giving rationale to its exponential growth and outlining the road ahead for the industry.