Game of Consultants

Our newest initiative yet, Game of Consultants, tests your consulting knowledge & analytical eye to the fullest. Attempt it and see how good you are! We add new ones every week

 

NOVICE

 

A Good Deal: The Theatrics of Mental Accounting

A Good Deal: The Theatrics of Mental Accounting

Imagine you’re walking down the street, and you happen to find a ₹2000 note lying on the sidewalk. You’ve been trying to save some money to put towards buying a new car in the future. Today, however, you take your newfound ₹2000 and put it towards an expensive dinner. You tell yourself that this money isn’t “car money” — this is a one-off, special occasion, so why not treat yourself to a nice evening out?

Why do we treat some money differently? Why do we think less about some purchases than others? Consumers, although deemed to be rational, are economic elements that more often than not are ruled by cognitive errors.

Because of mental accounting, we often behave illogically when it comes to money. Read on as Suhani Jain breaks down how marketers use this loophole to their advantage, convincing customers into the Theatrics of a ‘Good Deal’.

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The Sneaker Game: Where Fashion Followed Function

The Sneaker Game: Where Fashion Followed Function

Long queues infront of the Apple store, which were a common occurrence after the launch of a new iPhone have metamorphosed into long queues infront of the Nike store after a new Jordan ‘drop’.

The sneaker market in India grew explosively in less than half an decade, making a new segment of individuals known as ‘sneaker heads’ more than just a niche market. As sneakers gained popularity, Indian retailers and resellers took to themselves to cater to the massive demand and so came a wave of boutiques, stores and websites which gained traction instantaneously.

India is seen ‘sneaking’ in a billion dollar industry in shoe boxes, the rapid trajectory causing concern for the trend to die down as hastily.

Head to the latest article on 180 Pulse- “The Sneaker Game: Where Fashion Followed Function” where Manya Bagla critically analyses the sneaker market in India, giving rationale to its exponential growth and outlining the road ahead for the industry.

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