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expert
Guesstimate Cheat Sheet
Useful numbers for guesstimates and market sizing.
Competitor Benchmarking: Honasa Consumer Ltd.
India’s beauty and personal care industry is undergoing a major restructuring-fueled by digital-first disruptors, the rise of wellness, and the new era of conscious consumers. This report is a deep dive into the country’s $33 billion beauty market, benchmarking the likes of Honasa Consumer, Nykaa, Pureplay, and Minimalist across innovation, sustainability, and marketing efficiency.
From how brands are implementing scientific skincare, certified clean beauty, to rapid direct-to-consumer growth, the report uncovers how brands are racing to stay fresh, transparent, and customer-obsessed in an increasingly competitive landscape. The report also enumerates the difficulties faced by the industry in terms of the rising costs of acquiring customers, the decreasing tendency of customers to buy again, and the dilemma of offline expansion while pointing out where the biggest beauty opportunities will be coming from.
Experience how the Indian beauty revolution is changing skincare, sustainability, with every new product making its debut.
Is Choice an Illusion in the Age of Recommendation Algorithms?
What if the choices we think we’re making online aren’t really ours?
From Netflix’s “Top Picks for You” to YouTube’s autoplay and TikTok’s endless scroll, recommendation algorithms are quietly shaping what we watch, listen to, and even believe. On the surface, it feels like freedom. In reality, our digital paths are being curated behind the scenes with profit, not preference, as the compass.
Read this article by Aarushi Goyal as she unpacks how algorithms engineer our decisions, blurring the line between free will and programmed behaviour. It explores whether “choice” in the digital age is a genuine act of agency or an illusion created by invisible systems.
FROM METRICS TO MINDSETS – CONSULTANTS AS COGNITIVE CATALYSTS
What if consulting wasn’t just about data, strategies, and deadlines but about transforming how clients think?
In a world where consultants are often seen as number crunchers, this piece explores how psychology and cognitive coaching can turn consulting into a catalyst for lasting change. From managing resistance and resolving conflicts to fostering motivation and resilience, it shows why the real value of consulting lies not in reports, but in reshaping mindsets.
Read this insightful article by Madhav Sharma, as he redefines the consultant’s role and offers a fresh perspective on success through the lens of psychology and human connection.
ADVANCED
Guesstimate Cheat Sheet
Useful numbers for guesstimates and market sizing.
Competitor Benchmarking: Honasa Consumer Ltd.
India’s beauty and personal care industry is undergoing a major restructuring-fueled by digital-first disruptors, the rise of wellness, and the new era of conscious consumers. This report is a deep dive into the country’s $33 billion beauty market, benchmarking the likes of Honasa Consumer, Nykaa, Pureplay, and Minimalist across innovation, sustainability, and marketing efficiency.
From how brands are implementing scientific skincare, certified clean beauty, to rapid direct-to-consumer growth, the report uncovers how brands are racing to stay fresh, transparent, and customer-obsessed in an increasingly competitive landscape. The report also enumerates the difficulties faced by the industry in terms of the rising costs of acquiring customers, the decreasing tendency of customers to buy again, and the dilemma of offline expansion while pointing out where the biggest beauty opportunities will be coming from.
Experience how the Indian beauty revolution is changing skincare, sustainability, with every new product making its debut.
Is Choice an Illusion in the Age of Recommendation Algorithms?
What if the choices we think we’re making online aren’t really ours?
From Netflix’s “Top Picks for You” to YouTube’s autoplay and TikTok’s endless scroll, recommendation algorithms are quietly shaping what we watch, listen to, and even believe. On the surface, it feels like freedom. In reality, our digital paths are being curated behind the scenes with profit, not preference, as the compass.
Read this article by Aarushi Goyal as she unpacks how algorithms engineer our decisions, blurring the line between free will and programmed behaviour. It explores whether “choice” in the digital age is a genuine act of agency or an illusion created by invisible systems.
FROM METRICS TO MINDSETS – CONSULTANTS AS COGNITIVE CATALYSTS
What if consulting wasn’t just about data, strategies, and deadlines but about transforming how clients think?
In a world where consultants are often seen as number crunchers, this piece explores how psychology and cognitive coaching can turn consulting into a catalyst for lasting change. From managing resistance and resolving conflicts to fostering motivation and resilience, it shows why the real value of consulting lies not in reports, but in reshaping mindsets.
Read this insightful article by Madhav Sharma, as he redefines the consultant’s role and offers a fresh perspective on success through the lens of psychology and human connection.
INTERMEDIATE
Guesstimate Cheat Sheet
Useful numbers for guesstimates and market sizing.
Competitor Benchmarking: Honasa Consumer Ltd.
India’s beauty and personal care industry is undergoing a major restructuring-fueled by digital-first disruptors, the rise of wellness, and the new era of conscious consumers. This report is a deep dive into the country’s $33 billion beauty market, benchmarking the likes of Honasa Consumer, Nykaa, Pureplay, and Minimalist across innovation, sustainability, and marketing efficiency.
From how brands are implementing scientific skincare, certified clean beauty, to rapid direct-to-consumer growth, the report uncovers how brands are racing to stay fresh, transparent, and customer-obsessed in an increasingly competitive landscape. The report also enumerates the difficulties faced by the industry in terms of the rising costs of acquiring customers, the decreasing tendency of customers to buy again, and the dilemma of offline expansion while pointing out where the biggest beauty opportunities will be coming from.
Experience how the Indian beauty revolution is changing skincare, sustainability, with every new product making its debut.
Is Choice an Illusion in the Age of Recommendation Algorithms?
What if the choices we think we’re making online aren’t really ours?
From Netflix’s “Top Picks for You” to YouTube’s autoplay and TikTok’s endless scroll, recommendation algorithms are quietly shaping what we watch, listen to, and even believe. On the surface, it feels like freedom. In reality, our digital paths are being curated behind the scenes with profit, not preference, as the compass.
Read this article by Aarushi Goyal as she unpacks how algorithms engineer our decisions, blurring the line between free will and programmed behaviour. It explores whether “choice” in the digital age is a genuine act of agency or an illusion created by invisible systems.
FROM METRICS TO MINDSETS – CONSULTANTS AS COGNITIVE CATALYSTS
What if consulting wasn’t just about data, strategies, and deadlines but about transforming how clients think?
In a world where consultants are often seen as number crunchers, this piece explores how psychology and cognitive coaching can turn consulting into a catalyst for lasting change. From managing resistance and resolving conflicts to fostering motivation and resilience, it shows why the real value of consulting lies not in reports, but in reshaping mindsets.
Read this insightful article by Madhav Sharma, as he redefines the consultant’s role and offers a fresh perspective on success through the lens of psychology and human connection.
NOVICE
Guesstimate Cheat Sheet
Useful numbers for guesstimates and market sizing.
Competitor Benchmarking: Honasa Consumer Ltd.
India’s beauty and personal care industry is undergoing a major restructuring-fueled by digital-first disruptors, the rise of wellness, and the new era of conscious consumers. This report is a deep dive into the country’s $33 billion beauty market, benchmarking the likes of Honasa Consumer, Nykaa, Pureplay, and Minimalist across innovation, sustainability, and marketing efficiency.
From how brands are implementing scientific skincare, certified clean beauty, to rapid direct-to-consumer growth, the report uncovers how brands are racing to stay fresh, transparent, and customer-obsessed in an increasingly competitive landscape. The report also enumerates the difficulties faced by the industry in terms of the rising costs of acquiring customers, the decreasing tendency of customers to buy again, and the dilemma of offline expansion while pointing out where the biggest beauty opportunities will be coming from.
Experience how the Indian beauty revolution is changing skincare, sustainability, with every new product making its debut.
Is Choice an Illusion in the Age of Recommendation Algorithms?
What if the choices we think we’re making online aren’t really ours?
From Netflix’s “Top Picks for You” to YouTube’s autoplay and TikTok’s endless scroll, recommendation algorithms are quietly shaping what we watch, listen to, and even believe. On the surface, it feels like freedom. In reality, our digital paths are being curated behind the scenes with profit, not preference, as the compass.
Read this article by Aarushi Goyal as she unpacks how algorithms engineer our decisions, blurring the line between free will and programmed behaviour. It explores whether “choice” in the digital age is a genuine act of agency or an illusion created by invisible systems.
FROM METRICS TO MINDSETS – CONSULTANTS AS COGNITIVE CATALYSTS
What if consulting wasn’t just about data, strategies, and deadlines but about transforming how clients think?
In a world where consultants are often seen as number crunchers, this piece explores how psychology and cognitive coaching can turn consulting into a catalyst for lasting change. From managing resistance and resolving conflicts to fostering motivation and resilience, it shows why the real value of consulting lies not in reports, but in reshaping mindsets.
Read this insightful article by Madhav Sharma, as he redefines the consultant’s role and offers a fresh perspective on success through the lens of psychology and human connection.