Frameworks Quiz 11

Welcome to your Frameworks Quiz 11

Which of these is an example of market development?

adding more shops near existing locations

exporting to new countries

improving existing product

introducing customer loyalty programme

Which of the following involves lowest risk?

product development

market penetration

market development

diversification

A successful way of diversification for a business is :

avoid advertising cost

sell online

charge higher price

reduce staff costs

Which of porters generic strategies is aiming to be lowest cost operator?

cost focus

differentiation leadership

cost leadership

differentiation cost

Which of the business pursues cost leadership?

burberry

jaguar

mcdonald’s

primark

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