Case Quiz 13

Welcome to your Case Quiz 13

Beauty for Me is a company that sells beauty products to high end consumers. They wanna start entering the market with a new line of less premium products. Which type of case would this be?

Profitability case

Market entry case

Sales analysis case

Competitor analysis case

Horizontal integration is in concern with

Production

Marketing

Quality

All

Toy R Us sells thir rights for an investment company to run a theme park in Singapore. The investment company gains most of the profits from the enterprise while paying Toys R Us a percentage in royalties. This is an example of:

Joint Venture

Licensing

Exporting

Capital Intensive Manufacturing

Your client, Beauty for me is a Cosmetic Company that has developed an eco-friendly lipstick.Beauty for me will have to compete with Big Beauty, an established product working in the similar domain. They have reached out to you to price this product. Which of the following options would you choose to start with your approach?

The price needs to be competitive. Therefore, first understanding the market and competitors and then recommending a price for Beauty for me

Firstly knowing more about the customers and the product before deciding the pricing mechanism to use.

The price of the product needs to cover up the costs and ensure a profit margin. Therefore, the price should be set accordingly.

Setting up the price on the basis of the value among customers of this drug.

In the loyalty Matrix, accessible customers are the ones with

Good attitude, less loyalty

Bad attitude, high loyalty

Bad attitude, less loyalty

Good attitude, high loyalty

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