Welcome to your Case Quiz 13

Beauty for Me is a company that sells beauty products to high end consumers. They wanna start entering the market with a new line of less premium products. Which type of case would this be?

Horizontal integration is in concern with

Toy R Us sells thir rights for an investment company to run a theme park in Singapore. The investment company gains most of the profits from the enterprise while paying Toys R Us a percentage in royalties. This is an example of:

Your client, Beauty for me is a Cosmetic Company that has developed an eco-friendly lipstick.Beauty for me will have to compete with Big Beauty, an established product working in the similar domain. They have reached out to you to price this product. Which of the following options would you choose to start with your approach?

In the loyalty Matrix, accessible customers are the ones with