Welcome to your Case Quiz 12

Renya, a leading manufacturer of accessories, decides to merge with Jesty, a fruit juice company. What kind of merger is this?

Dadang, a cement maunufacturer wants to formulate a new marketing strategy, which framework from the following can be used?

Felma Ltd, a kitchenware, a kitchenware company asks you if licensing is a good idea to enter into the tile business. What kind of case is this?

Which of the following not a primary factor affecting price?

When is the bargaining power of buyers considerably low?

Which of the following is a major limitation of Internal benchmarking?