Bounded Rationality in Decision Making

Bounded Rationality in Decision Making

Bounded Rationality in Decision Making By Ananya Taneja Which career path should we pursue? When is the right time to sell our securities? Which flight should we take to reach our destination? Every day, we have to choose between the different options available to us,...
Psychology in Market

Psychology in Market

Psychology in Market By Aman Yadav It has been a belief that rational people make rational decisions. This belief system has generated an entire rational choice theory, which says that people employ logical calculations to make sensible decisions and obtain outcomes...