Game of Consultants

Our newest initiative yet, Game of Consultants, tests your consulting knowledge & analytical eye to the fullest. Attempt it and see how good you are! We add new ones every week

 

NOVICE

 

Competitor Benchmarking: Ather Energy

Competitor Benchmarking: Ather Energy

India’s electric mobility revolution is accelerating, driven by innovation, sustainability, and the race toward cleaner urban transport. This report takes a deep dive into the country’s fast-growing electric two-wheeler (E2W) market, benchmarking Ather Energy against leading players like Ola Electric, TVS, Bajaj, and Greaves across parameters of performance, pricing, innovation, and customer engagement.

From advancements in battery technology and connected mobility to evolving pricing strategies and brand positioning, the report explores how key players are redefining India’s electric journey. It also highlights the sector’s pressing challenges, ranging from infrastructure gaps and cost pressures to the constant pursuit of efficiency and differentiation, while uncovering where the next wave of growth in India’s E2W ecosystem is set to emerge.

Experience how India’s electric revolution is reshaping mobility, one innovation, one rider, and one charge at a time.

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Competitor Benchmarking: Delhivery

Competitor Benchmarking: Delhivery

India’s logistics industry, the backbone of its digital and retail revolutions, is transforming rapidly. This edition spotlights Delhivery, one of the country’s leading logistics players, assessing its position in a market driven by innovation, scale, and competition. As supply chains become smarter and more connected, logistics is emerging as a key enabler of India’s next growth wave.

It explores how top logistics firms are leveraging technology, automation, and customer-first models to redefine speed, reliability, and efficiency in an evolving economy. Beyond performance metrics, it examines how companies are adapting to sustainability goals, e-commerce growth, and rising cost pressures while staying agile in a fast-changing landscape.

Experience how India’s logistics revolution is reshaping the movement of goods, capital, and opportunity, one delivery at a time. The road ahead is being paved by those who can deliver not just faster, but smarter.

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Competitor Benchmarking: Honasa Consumer Ltd.

Competitor Benchmarking: Honasa Consumer Ltd.

India’s beauty and personal care industry is undergoing a major restructuring-fueled by digital-first disruptors, the rise of wellness, and the new era of conscious consumers. This report is a deep dive into the country’s $33 billion beauty market, benchmarking the likes of Honasa Consumer, Nykaa, Pureplay, and Minimalist across innovation, sustainability, and marketing efficiency.

From how brands are implementing scientific skincare, certified clean beauty, to rapid direct-to-consumer growth, the report uncovers how brands are racing to stay fresh, transparent, and customer-obsessed in an increasingly competitive landscape. The report also enumerates the difficulties faced by the industry in terms of the rising costs of acquiring customers, the decreasing tendency of customers to buy again, and the dilemma of offline expansion while pointing out where the biggest beauty opportunities will be coming from.

Experience how the Indian beauty revolution is changing skincare, sustainability, with every new product making its debut.

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Is Choice an Illusion in the Age of Recommendation Algorithms?

Is Choice an Illusion in the Age of Recommendation Algorithms?

What if the choices we think we’re making online aren’t really ours?

From Netflix’s “Top Picks for You” to YouTube’s autoplay and TikTok’s endless scroll, recommendation algorithms are quietly shaping what we watch, listen to, and even believe. On the surface, it feels like freedom. In reality, our digital paths are being curated behind the scenes with profit, not preference, as the compass.

Read this article by Aarushi Goyal as she unpacks how algorithms engineer our decisions, blurring the line between free will and programmed behaviour. It explores whether “choice” in the digital age is a genuine act of agency or an illusion created by invisible systems.

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FROM METRICS TO MINDSETS – CONSULTANTS AS COGNITIVE CATALYSTS

FROM METRICS TO MINDSETS – CONSULTANTS AS COGNITIVE CATALYSTS

What if consulting wasn’t just about data, strategies, and deadlines but about transforming how clients think?

In a world where consultants are often seen as number crunchers, this piece explores how psychology and cognitive coaching can turn consulting into a catalyst for lasting change. From managing resistance and resolving conflicts to fostering motivation and resilience, it shows why the real value of consulting lies not in reports, but in reshaping mindsets.

Read this insightful article by Madhav Sharma, as he redefines the consultant’s role and offers a fresh perspective on success through the lens of psychology and human connection.

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Fintech Industry

Fintech Industry

India’s fintech industry is undergoing a transformative surge, powered by UPI’s global benchmark success, the rise of neobanks, and rapid adoption of digital lending and payment solutions. This report offers a comprehensive look at the sector’s current landscape, examining leading players, funding flows, regulatory reforms, and emerging technologies like blockchain and AI.

It also unpacks the challenges of cybersecurity, financial inclusion gaps, and evolving compliance frameworks, while highlighting the shift toward embedded finance and super-app ecosystems. With global innovations influencing domestic strategies, the study captures how India is shaping the future of digital finance.

Discover what’s fueling fintech’s growth story and where the next wave of opportunities lies.

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