Team Post - 180 Degrees Consulting, SRCC

Guesstimate Cheat Sheet

Useful numbers for guesstimates and market sizing.

Developed in collaboration between 180 Degrees Consulting, SRCC and Inductus Group, this report explores the rapid evolution of Global Capability Centers (GCCs) from cost-focused delivery units to strategic innovation hubs. Through analysis of AI adoption, talent dynamics, operating models, regulatory shifts, and India’s emerging leadership in the sector, the report offers data-backed insights into how GCCs are reshaping global business operations and driving the next phase of enterprise transformation.

Flickr

Find out how Ludicorp pivoted to become Flickr.

Too Loud to Ignore

India today is louder than ever before. Louder weddings, louder streets, louder politics, louder ambition. But beneath the chaos lies something deeper: a civilisation that entered modernity too fast and never learned restraint along the way.

The article explores how scarcity, rapid economic liberalisation, collective culture, and the desire to finally be seen transformed India into a society that experiences everything at full volume. From overcrowded streets and blaring loudspeakers to the psychology of public life, India’s overstimulation is traced back to something far deeper than noise itself.

Read Kanak’s article to understand why modern India feels so overwhelming and why, after generations of being unheard, the country’s first instinct was never going to be silence.

PayPal

Find out how Nintendo pivoted from Palm Pilots to Digit Wallets.

The Invisible Auction: How Attention Funds a Trillion Dollar Industry

Every time you open a social media app, an invisible financial marketplace springs into action auctioning your attention in milliseconds to advertisers competing for a fragment of your focus. What appears to be a harmless scroll is, in reality, the foundation of a trillion-dollar industry built on monetising human attention.

As AI accelerates content production and digital platforms compete for increasingly limited human focus, the pressure to capture and retain attention intensifies. The result is an economy where users rarely perceive themselves as participants, even as their most finite resource time is continuously extracted and traded.

Dive deeper into Vedika’s article to know more about the marketplace.