Game of Consultants
Our newest initiative yet, Game of Consultants, tests your consulting knowledge & analytical eye to the fullest. Attempt it and see how good you are! We add new ones every week
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Guesstimate Cheat Sheet
Useful numbers for guesstimates and market sizing.
The ‘Michel-angelo’ Effect: The Art of Humanangelo-ing
What if personal growth isn’t a solitary pursuit, but something shaped carefully and continuously by the people around us?
Drawing inspiration from Renaissance sculptor Michelangelo, the Michelangelo Effect explains how close relationships help individuals grow into their ideal selves through affirmation, belief, and behavioural support. First introduced in academic psychology in 1999, the theory suggests that partners, mentors, friends, and even parents act as sculptors chiselling away self-doubt to reveal hidden potential.
From friendships and families to boardrooms and mentorship programs at firms like Deloitte and Sun Microsystems, the Michelangelo Effect finds relevance far beyond romance. Yet, it also carries a paradox: when affirmation turns into control, growth risks becoming conformity.
Read Raghav’s article, for a deep dive into the psychology, applications, and limitations of this powerful theory of human development.
Guesstimate the Total Monthly Spend on Gym Memberships in Delhi
Let’s Guesstimate the total monthly spend on gym memberships in Delhi.
Who really benefits when the world can’t sleep?
Sleeplessness is no longer just a personal problem; it’s an economic engine. As cities stay awake past midnight, a parallel economy comes alive, monetising every restless hour through food delivery, streaming, e-commerce, pharmaceuticals, and digital platforms.
From autoplay episodes and midnight flash sales to on-demand food and sleep “solutions,” modern businesses don’t just serve insomniacs; they actively design systems that keep people awake longer. In a world where attention is currency, fatigue has become profitable.
As late-night consumption surges, a deeper question emerges: can companies participate in the sleepless economy without exploiting vulnerable, tired consumers?
Explore this sharp analysis in Ridhimaa Mangaal’s article.
Starbucks
Find out how Starbucks pivoted from Beans to Experiences.
The Prancing Horse hits a hurdle: What is Happening to Scuderia Ferrari?
Ferrari remains one of the most powerful brands in the world on and off the track. While the company continues to post strong financial results and preserve its aura of exclusivity, its Formula One team has struggled to convert legacy into consistent championship contention.
Despite podium finishes and historic success, Scuderia Ferrari has fallen short in the modern F1 era, battling technical unpredictability, strategic missteps, and internal coordination failures. In a sport where milliseconds define success, these cracks have proved costly.
Motorsport remains central to Ferrari’s identity, innovation pipeline, and brand value. As new regulations approach and competition intensifies, the Scuderia faces a defining moment: adapt decisively or risk letting its racing heritage erode.
Explore the full analysis in Shashwat Mathur’s article.
American Express
Find out how American Express pivoted from Express Deliveries to Premium Finance.




