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expert
Guesstimate Cheat Sheet
Useful numbers for guesstimates and market sizing.
American Express
Find out how American Express pivoted from Express Deliveries to Premium Finance.
Kodak
Find out how Kodak pivoted from Photography to Pharmaceuticals.
The Agile Fallacy: Is ‘Doing Agile’ Different From ‘Being Agile’?
Many organisations claim to be “Agile” yet day-to-day reality often looks like long status meetings, rigid hierarchies, and box-ticking rituals. This gap between intention and execution is what experts call Agile Theatre: the performance of Agile practices without internalising Agile principles.
This article explores the critical distinction between doing Agile and being Agile. While the former focuses on surface-level rituals and frameworks, the latter demands a deeper cultural and psychological shift, one that embraces uncertainty, empowers self-organising teams, and prioritises outcomes over outputs.
By examining behavioural barriers, leadership mindsets, and consulting applications, the piece argues that true agility is less about perfect execution of frameworks and more about adaptability, learning, and continuous improvement.
Read Aradhya Madan’s article, to understand why mindset not methodology is the real differentiator.
ADVANCED
Guesstimate Cheat Sheet
Useful numbers for guesstimates and market sizing.
American Express
Find out how American Express pivoted from Express Deliveries to Premium Finance.
Kodak
Find out how Kodak pivoted from Photography to Pharmaceuticals.
The Agile Fallacy: Is ‘Doing Agile’ Different From ‘Being Agile’?
Many organisations claim to be “Agile” yet day-to-day reality often looks like long status meetings, rigid hierarchies, and box-ticking rituals. This gap between intention and execution is what experts call Agile Theatre: the performance of Agile practices without internalising Agile principles.
This article explores the critical distinction between doing Agile and being Agile. While the former focuses on surface-level rituals and frameworks, the latter demands a deeper cultural and psychological shift, one that embraces uncertainty, empowers self-organising teams, and prioritises outcomes over outputs.
By examining behavioural barriers, leadership mindsets, and consulting applications, the piece argues that true agility is less about perfect execution of frameworks and more about adaptability, learning, and continuous improvement.
Read Aradhya Madan’s article, to understand why mindset not methodology is the real differentiator.
INTERMEDIATE
Guesstimate Cheat Sheet
Useful numbers for guesstimates and market sizing.
American Express
Find out how American Express pivoted from Express Deliveries to Premium Finance.
Kodak
Find out how Kodak pivoted from Photography to Pharmaceuticals.
The Agile Fallacy: Is ‘Doing Agile’ Different From ‘Being Agile’?
Many organisations claim to be “Agile” yet day-to-day reality often looks like long status meetings, rigid hierarchies, and box-ticking rituals. This gap between intention and execution is what experts call Agile Theatre: the performance of Agile practices without internalising Agile principles.
This article explores the critical distinction between doing Agile and being Agile. While the former focuses on surface-level rituals and frameworks, the latter demands a deeper cultural and psychological shift, one that embraces uncertainty, empowers self-organising teams, and prioritises outcomes over outputs.
By examining behavioural barriers, leadership mindsets, and consulting applications, the piece argues that true agility is less about perfect execution of frameworks and more about adaptability, learning, and continuous improvement.
Read Aradhya Madan’s article, to understand why mindset not methodology is the real differentiator.
NOVICE
Guesstimate Cheat Sheet
Useful numbers for guesstimates and market sizing.
American Express
Find out how American Express pivoted from Express Deliveries to Premium Finance.
Kodak
Find out how Kodak pivoted from Photography to Pharmaceuticals.
The Agile Fallacy: Is ‘Doing Agile’ Different From ‘Being Agile’?
Many organisations claim to be “Agile” yet day-to-day reality often looks like long status meetings, rigid hierarchies, and box-ticking rituals. This gap between intention and execution is what experts call Agile Theatre: the performance of Agile practices without internalising Agile principles.
This article explores the critical distinction between doing Agile and being Agile. While the former focuses on surface-level rituals and frameworks, the latter demands a deeper cultural and psychological shift, one that embraces uncertainty, empowers self-organising teams, and prioritises outcomes over outputs.
By examining behavioural barriers, leadership mindsets, and consulting applications, the piece argues that true agility is less about perfect execution of frameworks and more about adaptability, learning, and continuous improvement.
Read Aradhya Madan’s article, to understand why mindset not methodology is the real differentiator.


