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expert
Guesstimate Cheat Sheet
Useful numbers for guesstimates and market sizing.
Competitor Benchmarking: Delhivery
India’s logistics industry, the backbone of its digital and retail revolutions, is transforming rapidly. This edition spotlights Delhivery, one of the country’s leading logistics players, assessing its position in a market driven by innovation, scale, and competition. As supply chains become smarter and more connected, logistics is emerging as a key enabler of India’s next growth wave.
It explores how top logistics firms are leveraging technology, automation, and customer-first models to redefine speed, reliability, and efficiency in an evolving economy. Beyond performance metrics, it examines how companies are adapting to sustainability goals, e-commerce growth, and rising cost pressures while staying agile in a fast-changing landscape.
Experience how India’s logistics revolution is reshaping the movement of goods, capital, and opportunity, one delivery at a time. The road ahead is being paved by those who can deliver not just faster, but smarter.
Competitor Benchmarking: Honasa Consumer Ltd.
India’s beauty and personal care industry is undergoing a major restructuring-fueled by digital-first disruptors, the rise of wellness, and the new era of conscious consumers. This report is a deep dive into the country’s $33 billion beauty market, benchmarking the likes of Honasa Consumer, Nykaa, Pureplay, and Minimalist across innovation, sustainability, and marketing efficiency.
From how brands are implementing scientific skincare, certified clean beauty, to rapid direct-to-consumer growth, the report uncovers how brands are racing to stay fresh, transparent, and customer-obsessed in an increasingly competitive landscape. The report also enumerates the difficulties faced by the industry in terms of the rising costs of acquiring customers, the decreasing tendency of customers to buy again, and the dilemma of offline expansion while pointing out where the biggest beauty opportunities will be coming from.
Experience how the Indian beauty revolution is changing skincare, sustainability, with every new product making its debut.
Is Choice an Illusion in the Age of Recommendation Algorithms?
What if the choices we think we’re making online aren’t really ours?
From Netflix’s “Top Picks for You” to YouTube’s autoplay and TikTok’s endless scroll, recommendation algorithms are quietly shaping what we watch, listen to, and even believe. On the surface, it feels like freedom. In reality, our digital paths are being curated behind the scenes with profit, not preference, as the compass.
Read this article by Aarushi Goyal as she unpacks how algorithms engineer our decisions, blurring the line between free will and programmed behaviour. It explores whether “choice” in the digital age is a genuine act of agency or an illusion created by invisible systems.
ADVANCED
Guesstimate Cheat Sheet
Useful numbers for guesstimates and market sizing.
Competitor Benchmarking: Delhivery
India’s logistics industry, the backbone of its digital and retail revolutions, is transforming rapidly. This edition spotlights Delhivery, one of the country’s leading logistics players, assessing its position in a market driven by innovation, scale, and competition. As supply chains become smarter and more connected, logistics is emerging as a key enabler of India’s next growth wave.
It explores how top logistics firms are leveraging technology, automation, and customer-first models to redefine speed, reliability, and efficiency in an evolving economy. Beyond performance metrics, it examines how companies are adapting to sustainability goals, e-commerce growth, and rising cost pressures while staying agile in a fast-changing landscape.
Experience how India’s logistics revolution is reshaping the movement of goods, capital, and opportunity, one delivery at a time. The road ahead is being paved by those who can deliver not just faster, but smarter.
Competitor Benchmarking: Honasa Consumer Ltd.
India’s beauty and personal care industry is undergoing a major restructuring-fueled by digital-first disruptors, the rise of wellness, and the new era of conscious consumers. This report is a deep dive into the country’s $33 billion beauty market, benchmarking the likes of Honasa Consumer, Nykaa, Pureplay, and Minimalist across innovation, sustainability, and marketing efficiency.
From how brands are implementing scientific skincare, certified clean beauty, to rapid direct-to-consumer growth, the report uncovers how brands are racing to stay fresh, transparent, and customer-obsessed in an increasingly competitive landscape. The report also enumerates the difficulties faced by the industry in terms of the rising costs of acquiring customers, the decreasing tendency of customers to buy again, and the dilemma of offline expansion while pointing out where the biggest beauty opportunities will be coming from.
Experience how the Indian beauty revolution is changing skincare, sustainability, with every new product making its debut.
Is Choice an Illusion in the Age of Recommendation Algorithms?
What if the choices we think we’re making online aren’t really ours?
From Netflix’s “Top Picks for You” to YouTube’s autoplay and TikTok’s endless scroll, recommendation algorithms are quietly shaping what we watch, listen to, and even believe. On the surface, it feels like freedom. In reality, our digital paths are being curated behind the scenes with profit, not preference, as the compass.
Read this article by Aarushi Goyal as she unpacks how algorithms engineer our decisions, blurring the line between free will and programmed behaviour. It explores whether “choice” in the digital age is a genuine act of agency or an illusion created by invisible systems.
INTERMEDIATE
Guesstimate Cheat Sheet
Useful numbers for guesstimates and market sizing.
Competitor Benchmarking: Delhivery
India’s logistics industry, the backbone of its digital and retail revolutions, is transforming rapidly. This edition spotlights Delhivery, one of the country’s leading logistics players, assessing its position in a market driven by innovation, scale, and competition. As supply chains become smarter and more connected, logistics is emerging as a key enabler of India’s next growth wave.
It explores how top logistics firms are leveraging technology, automation, and customer-first models to redefine speed, reliability, and efficiency in an evolving economy. Beyond performance metrics, it examines how companies are adapting to sustainability goals, e-commerce growth, and rising cost pressures while staying agile in a fast-changing landscape.
Experience how India’s logistics revolution is reshaping the movement of goods, capital, and opportunity, one delivery at a time. The road ahead is being paved by those who can deliver not just faster, but smarter.
Competitor Benchmarking: Honasa Consumer Ltd.
India’s beauty and personal care industry is undergoing a major restructuring-fueled by digital-first disruptors, the rise of wellness, and the new era of conscious consumers. This report is a deep dive into the country’s $33 billion beauty market, benchmarking the likes of Honasa Consumer, Nykaa, Pureplay, and Minimalist across innovation, sustainability, and marketing efficiency.
From how brands are implementing scientific skincare, certified clean beauty, to rapid direct-to-consumer growth, the report uncovers how brands are racing to stay fresh, transparent, and customer-obsessed in an increasingly competitive landscape. The report also enumerates the difficulties faced by the industry in terms of the rising costs of acquiring customers, the decreasing tendency of customers to buy again, and the dilemma of offline expansion while pointing out where the biggest beauty opportunities will be coming from.
Experience how the Indian beauty revolution is changing skincare, sustainability, with every new product making its debut.
Is Choice an Illusion in the Age of Recommendation Algorithms?
What if the choices we think we’re making online aren’t really ours?
From Netflix’s “Top Picks for You” to YouTube’s autoplay and TikTok’s endless scroll, recommendation algorithms are quietly shaping what we watch, listen to, and even believe. On the surface, it feels like freedom. In reality, our digital paths are being curated behind the scenes with profit, not preference, as the compass.
Read this article by Aarushi Goyal as she unpacks how algorithms engineer our decisions, blurring the line between free will and programmed behaviour. It explores whether “choice” in the digital age is a genuine act of agency or an illusion created by invisible systems.
NOVICE
Guesstimate Cheat Sheet
Useful numbers for guesstimates and market sizing.
Competitor Benchmarking: Delhivery
India’s logistics industry, the backbone of its digital and retail revolutions, is transforming rapidly. This edition spotlights Delhivery, one of the country’s leading logistics players, assessing its position in a market driven by innovation, scale, and competition. As supply chains become smarter and more connected, logistics is emerging as a key enabler of India’s next growth wave.
It explores how top logistics firms are leveraging technology, automation, and customer-first models to redefine speed, reliability, and efficiency in an evolving economy. Beyond performance metrics, it examines how companies are adapting to sustainability goals, e-commerce growth, and rising cost pressures while staying agile in a fast-changing landscape.
Experience how India’s logistics revolution is reshaping the movement of goods, capital, and opportunity, one delivery at a time. The road ahead is being paved by those who can deliver not just faster, but smarter.
Competitor Benchmarking: Honasa Consumer Ltd.
India’s beauty and personal care industry is undergoing a major restructuring-fueled by digital-first disruptors, the rise of wellness, and the new era of conscious consumers. This report is a deep dive into the country’s $33 billion beauty market, benchmarking the likes of Honasa Consumer, Nykaa, Pureplay, and Minimalist across innovation, sustainability, and marketing efficiency.
From how brands are implementing scientific skincare, certified clean beauty, to rapid direct-to-consumer growth, the report uncovers how brands are racing to stay fresh, transparent, and customer-obsessed in an increasingly competitive landscape. The report also enumerates the difficulties faced by the industry in terms of the rising costs of acquiring customers, the decreasing tendency of customers to buy again, and the dilemma of offline expansion while pointing out where the biggest beauty opportunities will be coming from.
Experience how the Indian beauty revolution is changing skincare, sustainability, with every new product making its debut.
Is Choice an Illusion in the Age of Recommendation Algorithms?
What if the choices we think we’re making online aren’t really ours?
From Netflix’s “Top Picks for You” to YouTube’s autoplay and TikTok’s endless scroll, recommendation algorithms are quietly shaping what we watch, listen to, and even believe. On the surface, it feels like freedom. In reality, our digital paths are being curated behind the scenes with profit, not preference, as the compass.
Read this article by Aarushi Goyal as she unpacks how algorithms engineer our decisions, blurring the line between free will and programmed behaviour. It explores whether “choice” in the digital age is a genuine act of agency or an illusion created by invisible systems.


