Quizzicle

Imagine you’re walking down the street, and you happen to find a ₹2000 note lying on the sidewalk. You’ve been trying to save some money to put towards buying a new car in the future. Today, however, you take your newfound ₹2000 and put it towards an expensive dinner. You tell yourself that this money isn’t “car money” — this is a one-off, special occasion, so why not treat yourself to a nice evening out?

Why do we treat some money differently? Why do we think less about some purchases than others? Consumers, although deemed to be rational, are economic elements that more often than not are ruled by cognitive errors.

Because of mental accounting, we often behave illogically when it comes to money. Read on as Suhani Jain breaks down how marketers use this loophole to their advantage, convincing customers into the Theatrics of a ‘Good Deal’.

Imagine you’re walking down the street, and you happen to find a ₹2000 note lying on the sidewalk. You’ve been trying to save some money to put towards buying a new car in the future. Today, however, you take your newfound ₹2000 and put it towards an expensive dinner. You tell yourself that this money isn’t “car money” — this is a one-off, special occasion, so why not treat yourself to a nice evening out?

Why do we treat some money differently? Why do we think less about some purchases than others? Consumers, although deemed to be rational, are economic elements that more often than not are ruled by cognitive errors.

Because of mental accounting, we often behave illogically when it comes to money. Read on as Suhani Jain breaks down how marketers use this loophole to their advantage, convincing customers into the Theatrics of a ‘Good Deal’.

Imagine you’re walking down the street, and you happen to find a ₹2000 note lying on the sidewalk. You’ve been trying to save some money to put towards buying a new car in the future. Today, however, you take your newfound ₹2000 and put it towards an expensive dinner. You tell yourself that this money isn’t “car money” — this is a one-off, special occasion, so why not treat yourself to a nice evening out?

Why do we treat some money differently? Why do we think less about some purchases than others? Consumers, although deemed to be rational, are economic elements that more often than not are ruled by cognitive errors.

Because of mental accounting, we often behave illogically when it comes to money. Read on as Suhani Jain breaks down how marketers use this loophole to their advantage, convincing customers into the Theatrics of a ‘Good Deal’.

Imagine you’re walking down the street, and you happen to find a ₹2000 note lying on the sidewalk. You’ve been trying to save some money to put towards buying a new car in the future. Today, however, you take your newfound ₹2000 and put it towards an expensive dinner. You tell yourself that this money isn’t “car money” — this is a one-off, special occasion, so why not treat yourself to a nice evening out?

Why do we treat some money differently? Why do we think less about some purchases than others? Consumers, although deemed to be rational, are economic elements that more often than not are ruled by cognitive errors.

Because of mental accounting, we often behave illogically when it comes to money. Read on as Suhani Jain breaks down how marketers use this loophole to their advantage, convincing customers into the Theatrics of a ‘Good Deal’.