Our Projects

This section brings together our past consulting engagements, showcasing the projects we have delivered, the solutions we have developed and the end-to-end consulting services we provide, reflecting our commitment to structured problem-solving and measurable impact for our partner organisations.

 

Consulting Projects

Hours Dedicated

Lives Impacted

Consultants

OUR SERVICES

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INDUSTRY RESEARCH & ANALYSIS

We conduct industry research and benchmarking to provide clients with a clear view of the sectoral landscape and key opportunities.

MARKET ENTRY & EXPANSION

We develop innovative branding and marketing campaigns which portray our clients’ work in the best way possible and maximise their reach.

BUSINESS MODEL OPTIMIZATION

We develop innovative branding and marketing campaigns which portray our clients’ work in the best way possible and maximise their reach.

COMPETITOR BENCHMARKING

We develop innovative branding and marketing campaigns which portray our clients’ work in the best way possible and maximise their reach.

FINANCIAL MODELLING

We formulate funding, revenue generation and cost-cutting strategies thereby helping our clients .

BRAND POSITIONING & MARKETING

We develop innovative branding and marketing campaigns which portray our clients’ work in the best way possible and maximise their reach.

PROJECT CATEGORIES

TESTIMONIALS

IMPACT PROJECTS

CORPORATE PROJECTS

INTERNATIONAL PROJECTS

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Guesstimate Cheat Sheet

Useful numbers for guesstimates and market sizing.

Why Groups of Experts Watch Disasters Unfold and Let It Happen

Why do disasters unfold in rooms full of experts without anyone stopping them?
Contrary to popular belief, failure is often not a result of ignorance, but of silence. Drawing from psychological research, historical case studies, and organisational behaviour, this article examines how the bystander effect operates inside expert groups, turning warning signs into “open secrets” that no one acts upon.
From NASA’s Challenger disaster to Kodak’s missed digital revolution and the 2008 financial crisis, the piece explains how diffusion of responsibility, pluralistic ignorance, and groupthink prevent individuals from speaking up even when they know something is wrong. The article also explores how organisational design, not individual intelligence, determines whether expertise translates into action.
Read Sanya Agarwal’s article to understand why intelligence without psychological safety can be dangerously ineffective and what organisations can do to break the silence.

Uncovering India’s Coaching Culture

Worth over ₹58,000 crore and enrolling nearly seven million students each year, India’s coaching industry has transformed from supplementary education into a parallel system one that often rivals or even replaces formal schooling.

From Kota to Hyderabad, Delhi to Patna, entire cities now function as coaching ecosystems, driven by high-stakes exams like JEE and NEET. The rise of large offline institutes alongside digital giants such as BYJU’S, Unacademy, and PhysicsWallah has created a 24/7 marketplace built around aspiration, competition, and uncertainty.

But beneath the industry’s rapid growth lies a deeper structural story, one of systemic gaps in education, rising inequality, and mounting emotional strain on students. The expansion of coaching reflects not just market demand, but also policy failures and a cultural obsession with exam ranks as the sole measure of merit.

Read Aayaan Gambhir’s article for a comprehensive analysis of the economics, psychology, social consequences, and reform pathways of India’s coaching ecosystem.

The Schrödinger’s Cat Within Us

Many individuals live with unresolved thoughts that exist in a state of uncertainty, much like Schrödinger’s famous paradox. We often avoid confronting fears, doubts, and possibilities because ambiguity feels safer than definitive outcomes. This psychological tendency manifests through cognitive biases such as analysis paralysis, the planning fallacy, and avoidance rationalisation.
The article explores how the human mind negotiates with uncertainty, creating defence mechanisms that delay introspection while maintaining an illusion of control. By drawing upon frameworks like metacognition, the placebo–nocebo dynamic, and Bandura’s concept of self-efficacy, the piece argues that personal growth begins when individuals dare to “open the box.”
Read Zoya’s article to understand how uncertainty is not merely a paradox to resolve but an invitation to discover the resilience of the human mind.

The ‘Michel-angelo’ Effect: The Art of Humanangelo-ing

What if personal growth isn’t a solitary pursuit, but something shaped carefully and continuously by the people around us?

Drawing inspiration from Renaissance sculptor Michelangelo, the Michelangelo Effect explains how close relationships help individuals grow into their ideal selves through affirmation, belief, and behavioural support. First introduced in academic psychology in 1999, the theory suggests that partners, mentors, friends, and even parents act as sculptors chiselling away self-doubt to reveal hidden potential.

From friendships and families to boardrooms and mentorship programs at firms like Deloitte and Sun Microsystems, the Michelangelo Effect finds relevance far beyond romance. Yet, it also carries a paradox: when affirmation turns into control, growth risks becoming conformity.

Read Raghav’s article, for a deep dive into the psychology, applications, and limitations of this powerful theory of human development.

Guesstimate the Total Monthly Spend on Gym Memberships in Delhi

Let’s Guesstimate the total monthly spend on gym memberships in Delhi.

Who really benefits when the world can’t sleep?

Sleeplessness is no longer just a personal problem; it’s an economic engine. As cities stay awake past midnight, a parallel economy comes alive, monetising every restless hour through food delivery, streaming, e-commerce, pharmaceuticals, and digital platforms.
From autoplay episodes and midnight flash sales to on-demand food and sleep “solutions,” modern businesses don’t just serve insomniacs; they actively design systems that keep people awake longer. In a world where attention is currency, fatigue has become profitable.
As late-night consumption surges, a deeper question emerges: can companies participate in the sleepless economy without exploiting vulnerable, tired consumers?
Explore this sharp analysis in Ridhimaa Mangaal’s article.

Starbucks

Find out how Starbucks pivoted from Beans to Experiences.

The Prancing Horse hits a hurdle: What is Happening to Scuderia Ferrari?

Ferrari remains one of the most powerful brands in the world on and off the track. While the company continues to post strong financial results and preserve its aura of exclusivity, its Formula One team has struggled to convert legacy into consistent championship contention.
Despite podium finishes and historic success, Scuderia Ferrari has fallen short in the modern F1 era, battling technical unpredictability, strategic missteps, and internal coordination failures. In a sport where milliseconds define success, these cracks have proved costly.
Motorsport remains central to Ferrari’s identity, innovation pipeline, and brand value. As new regulations approach and competition intensifies, the Scuderia faces a defining moment: adapt decisively or risk letting its racing heritage erode.

Explore the full analysis in Shashwat Mathur’s article.

American Express

Find out how American Express pivoted from Express Deliveries to Premium Finance.

Kodak

Find out how Kodak pivoted from Photography to Pharmaceuticals.