Consulting Quiz 8 - 180 Degrees Consulting, SRCC

Welcome to your Consulting Quiz 8

If there are fewer public houses 'linked' to specific brewers, according to Porter's Five Forces approach, we would say that:

threat of substitutes is significant

degree of competitive rivalry in the industry has risen

threat of potential entrants increases

degree of competitive rivalry in the industry has fallen.

"Swift Desire‟ model of Maruti Ltd. provides an interesting example to fit in the BCG matrix as

Star

Question Mark

Cash Cow

Dog

Horizontal Integration is concerned with

Quality

Production

Marketing

All of the above

What is one of the most significant inhibitors in customer preference while purchasing perishable items in retail?

Proximity of markets

Customer preference to brands

Both (A) and (B)

None of the above

What do ‘Cash Cow’ symbolize in the BCG matrix?

Remain Diversified

Invest

Liquidate

Stable

Porter’s Generic Strategies are:

Low Price, Differentiation, Focus

Cost Leadership, Differentiation, Focus Differentiation, Cost Focus

Price Leadership, Differentiation, Focus Differentiation, Cost Focus

Low Cost, Differentiation, Focus Differentiation

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