Mission & Vision
Case Library & Resources
Welcome to your Case Quiz 7
A grocery retailer such as Tesco might capitalize on the infrastructure of stores already in place by
Establishing a Joint Venture
Franchising to local companies
Craftsy is a firm seeking to achieve location economies. What would be the most suitable way to enter the market ______
a wholly-owned subsidiary
a joint venture
Avenue Supermarts Ltd seeks to expand by purchasing and controlling the direct distribution or supply of its products. What growth model would be suitable?
Vertical backward integration
Vertical forward integration
When companies pool their resources and create a separate entity, this is a mode of growth termed as
Pricing strategy of setting a high price when a product is introduced and gradually lowering its price is known as
Peak load pricing
Kabir has decided to open a new business of supplying sports equipment to the Sports Authority of India. He decided to charge the least possible for his products and to source them from small scale units. He tried to urge Mahesh to join his business. Before giving his final answer, Mahesh wants to know about the business. Which part of the Business Plan should he look into?
Starbucks uses the same green and black logo on its paper cups and sells the same concept all around the world. This is an example of:
Combination Market Approach
Product Extension Approach
Standardization Orientation Approach
Which of the following types of feasibility is concerned with details on how to deliver a product or service?
Time is Up!