The 180 Pulse
With thought-provoking articles covering varied domains, 180DC SRCC aims to create student leaders through a holistic learning experience.
Read to take a deep dive into looking at world issues from the eyes of a consultant.
BUSINESS AND FINANCE
Is It Finally The Time To Let Sexualised Advertising Go?
Advertisement, the basis of mass media, the tool that has the power to sell any idea, the basis on which every industry continues to survive and thrive has successfully managed to mould our mindset. Sex appeal is often used in marketing to help sell a particular product or service. “Sex sells” became a controversial issue, with techniques for enlarging and titillating the audience challenging conventional moral standards. Brands such as Calvin Klein, Victoria’s Secret, and Pepsi, to name a few, use these strategy to cultivate a strong media presence.
Is there a gendered and sexualised role of advertising? What is the line between ‘sexy’ advertising and sexual objectification? Does sexualised advertisements really sell?
Check out Hitanshi Gupta’s article on ‘Is It Finally Time To Let Sexualised Advertising Go?’ that delves into these questions through a deep dive into the sexualisation of marketing industry.
A Social Revolution for the E-Commerce Industry
For the past 5 decades, there has been a significant development and advancement in the way we make our purchases. The rise of internet and evolution of technology has given rise to the Ecommerce industry. In the recent years, we have made a leap into the future of retail with the emergence of the concept of “Social Commerce.” It has completely changed the way we conceive e-commerce to be and is now touted to be the future of shopping.
But what it Social commerce? How is it different from the existing E-Commerce? Why do we need it? How does it work? What is its progress in India? And what are its impact on the Indian economy?
To get answer to these questions, read the article “A Social Revolution for the E-Commerce Industry” by Rishabh Luthra of 180DC SRCC, where he guides you through the concept of social commerce and provides you the answer to the questions mentioned above.
Sailing through the Pandemic
The pandemic’s unprecedented challenges had an impact on people’s lives all over the world. It’s been a difficult time for all of us, as we’ve had to adjust to changes in both our work and our lifestyles. Despite this, many people turned the crisis into an opportunity and excelled in their businesses, overcoming challenges such as supply shortages, operational difficulties, and a variety of other issues. Because of the nature of these businesses, they were able to take advantage of the existing conditions.
Read as Degain Goyal analyses the industries that successfully converted the crisis into an opportunity to sail through these tough times.
SCIENCE AND TECHNOLOGY
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ECONOMIC AND PUBLIC POLICY
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PSYCHOLOGY & HISTORY
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