The 180 Pulse
With thought-provoking articles covering varied domains, 180DC SRCC aims to create student leaders through a holistic learning experience.
Read to take a deep dive into looking at world issues from the eyes of a consultant.
BUSINESS AND FINANCE
Rainbow Capitalism: Pride or Greed
Rainbow capitalism is the practice of companies using LGBTQ+ imagery and taglines as a means to boost profits. While some organisations may genuinely care for the community, others cash in on this opportunity to make profits.
As the clock strikes midnight, you can almost hear the sounds of disgruntled designers and PR managers who create a rainbow-coloured version of their company’s logo and products to attract the fabled ‘pink dollar’. Don’t let that rainbow wash out the truth.
This begs the question: Is support sincere, or is it only another kind of advertising? If there were no financial benefits, would they still carry out these campaigns?
Check out Aakriti Goel’s article on “Rainbow Capitalism- Pride or Greed” which delves deeper into the pitfalls of these issues.
Inside Out: The Whistleblower’s Loyalty Tradeoff
How do you feel about an employee “exposing” a company and letting out its “dirty secrets”? Pure wicked or arguable?
The concept of whistleblowing has started to gain recognition in India only in the recent past, and as it grew, bigger were the headlines. While some condemned the whistler, there were cases that shed light on the sheer harassment and ostracization they were faced with.
What decides whether something is valid or not? Is the situation particularly worse in India? What does the future look like?
Read on as Ishi Jain dissects this dilemma and explores the unsaid boundaries of bringing out the “inside”.
The Sneaker Game: Where Fashion Followed Function
Long queues infront of the Apple store, which were a common occurrence after the launch of a new iPhone have metamorphosed into long queues infront of the Nike store after a new Jordan ‘drop’.
The sneaker market in India grew explosively in less than half an decade, making a new segment of individuals known as ‘sneaker heads’ more than just a niche market. As sneakers gained popularity, Indian retailers and resellers took to themselves to cater to the massive demand and so came a wave of boutiques, stores and websites which gained traction instantaneously.
India is seen ‘sneaking’ in a billion dollar industry in shoe boxes, the rapid trajectory causing concern for the trend to die down as hastily.
Head to the latest article on 180 Pulse- “The Sneaker Game: Where Fashion Followed Function” where Manya Bagla critically analyses the sneaker market in India, giving rationale to its exponential growth and outlining the road ahead for the industry.
SCIENCE AND TECHNOLOGY
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ECONOMIC AND PUBLIC POLICY
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PSYCHOLOGY & HISTORY
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