The 180 Pulse

Long queues infront of the Apple store, which were a common occurrence after the launch of a new iPhone have metamorphosed into long queues infront of the Nike store after a new Jordan ‘drop’.

The sneaker market in India grew explosively in less than half an decade, making a new segment of individuals known as ‘sneaker heads’ more than just a niche market. As sneakers gained popularity, Indian retailers and resellers took to themselves to cater to the massive demand and so came a wave of boutiques, stores and websites which gained traction instantaneously.

India is seen ‘sneaking’ in a billion dollar industry in shoe boxes, the rapid trajectory causing concern for the trend to die down as hastily.

Head to the latest article on 180 Pulse- “The Sneaker Game: Where Fashion Followed Function” where Manya Bagla critically analyses the sneaker market in India, giving rationale to its exponential growth and outlining the road ahead for the industry.

Digital enterprises like Google, Facebook, Netflix, Amazon, etc. that operate their business in virtual space makes it difficult for local governments to bring them under the tax radar to file taxes .

Hence, India introduced a digital tax in the form of an ‘Equalization Levy’.

If all goes well for India, the Government can enjoy the additional bonus in digital tax revenues. But only time can tell if this turns out to be in favour of India, or not.

Read on to know how this new tax takes shape in the time to come. Digital enterprises like Google, Facebook, Netflix, Amazon, etc. that operate their business in virtual space makes it difficult for local governments to bring them under the tax radar to file taxes .

Advertisement, the basis of mass media, the tool that has the power to sell any idea, the basis on which every industry continues to survive and thrive has successfully managed to mould our mindset. Sex appeal is often used in marketing to help sell a particular product or service. “Sex sells” became a controversial issue, with techniques for enlarging and titillating the audience challenging conventional moral standards. Brands such as Calvin Klein, Victoria’s Secret, and Pepsi, to name a few, use these strategy to cultivate a strong media presence.

Is there a gendered and sexualised role of advertising? What is the line between ‘sexy’ advertising and sexual objectification? Does sexualised advertisements really sell?

Check out Hitanshi Gupta’s article on ‘Is It Finally Time To Let Sexualised Advertising Go?’ that delves into these questions through a deep dive into the sexualisation of marketing industry.